Education Market Research

The higher educational sector globally is more competitive than it has ever been. Educational establishments are under closer scrutiny than ever before, budgets are tight, job markets are enormously competitive and students are becoming increasingly discerning in the establishments and courses they choose.

Against this background, the need for schools, colleges, universities and other educational organisations to carry out market research and keep a close check on internal and external offerings is self-evident. Some of the questions that might need answering include:

• Why do student applicants choose one establishment over another?
• How satisfied are students with what you offer? How is this changing over time?
• Could you be doing more to improve your students’ education or welfare?
• Are you taking care of all of the needs of today’s diverse and international student populations?
• How content are your staff?
• How can the turnover of quality staff be reduced?
• Could staff communication and support be improved?
• Which qualifications are needed in the future and how can you offer these?
• What external factors are shaping the sector and will become matters of concern for the future?
• Where are the business opportunities outside the University?

The higher education sector is not the only area undergoing significant change. In the UK, for example, changes to qualifications offered to 14-19 year olds have also been far reaching, hitting the headlines and challenging both organizations developing these qualifications and those delivering them.

B2B International conducts market research studies that provide comprehensive answers to many questions and challenges facing those delivering and developing educational opportunities. We combine this with strategic advice from our experienced professionals to deliver actionable findings.

British clients we have carried out market research for in recent years include: Manchester Business School, University of Liverpool, The University of Nottingham, Huddersfield University, Sheffield Hallam University, University of Salford, The University of Wales Aberystwyth (UWA), Manchester Metropolitan University and OCR (Oxford Cambridge and RSA Examinations).  We have also conducted studies of the Asian educational market and investigated the needs of diverse students from across Asia.

Research studies we have recently completed have varied from student and staff satisfaction studies to university branding projects, facility evaluation research and assessment of the impact of central government changes in education.

For more information on how B2B International can help you, contact our Education Research Team.