e-surveys

Web surveys first found their place in research by replacing the slower and more expensive methodology of self-completion postal surveys. Now, with technological advancements, online surveys have become the preferred data collection method for many customer satisfaction and staff satisfaction surveys, as well as product and service feedback and conference evaluations within many business-to-business markets.

There are many different reasons for conducting online surveys including cost savings, time savings and improved data accuracy levels through automatic routing.

Today, most e-surveys are completed following an e-mailed invitation. Therefore, if you are thinking about carrying out an e-survey you first need to check the following details:

• Do you have a quality list of respondents with accurate e-mail addresses?
• Does the target audience use computers and the Internet in their day-to-day working environment?
• Are you looking for answers to concise questions that lend themselves to being within a structured questionnaire format that can be completed in less than 10 minutes?

If you have answered yes to all the above then an online survey may be the right technique for collecting your data.

At B2B International we have access to nearly 5 million panelists that cover most countries throughout the world.  Our total panel numbers are based on qualified, double opt-in members only. We base our commitment to our clients on this ‘active’proportion because of their predictability and because of the profile information we know about them. Having proprietary panels across the world’s key markets means that we are a reliable one-stop shop as we have full control of the panelists.

Library B2B Panels (pdf)