Competitor Intelligence & Analysis In China

In most business-to-business markets in China, the competition is fierce, unpredictable, fast-changing and fragmented.  Most markets manifest two extremes of competition: at one end of the market, small, very local players compete on price; at the other end, larger, high quality, local players compete with multinationals for the high margin business.  Our job is to build up a picture of the whole market-place, profiling key competitors’ characteristics and strategies.

Understanding the often complex competitive landscape in China requires a mix of different research tools, including director competitor interviews, customer interviews,  analysis of competitor websites and financials, distributor interviews, and analysis of governmental and publicly held records. This variety of sources are used to gradually build up an accurate picture of competitors’ activities and strategies.

The key deliverables of our competitive intelligence studies are competitor profiles, information on geographical presence, product range, product pipeline, strategic direction, marketing strategies, investment plans and so on. In addition, we typically use frameworks such as Porter’s 5 Forces to analyse competitive environments and make strategic and actionable recommendations to our Clients.

Porter's Five Forces