Chinese Branding Research And Consultancy
The value of brands has increased exponentially in China over the past decade, as companies seek differentiation across increasingly competitive and lucrative markets and buyers become more and more brand savvy. It is often remarked that the shelf-life of brands is far shorter in China than in the West, meaning that constantly evaluating perceptions of your brand is critical.
It can be argued that the power of the brand is stronger in China and other Asian markets than in many Western markets, which makes it surprising that very few foreign business pay much attention to their China branding strategies. Perhaps even more so than in Western markets, the value of building a strong corporate brand is vital to differentiating products from local competitors and copycats.
The Corporate Positioning Process
B2B International has developed a unique and tested model for analysing and building a strong corporate position that has been endorsed by some of the largest companies in Europe and the US. Click on the different stages to see how B2B International's corporate positioning market research programme can help you:
Click on the stages above to show or hide parts of the corporate positioning process