In recent years, merger and acquisition (M&A) has become an increasingly popular choice for foreign companies looking to enter the burgeoning Chinese market.

Fewer regulatory hurdles mean that acquisition is often a faster and more effective way of establishing an immediate presence in the China market, and enables companies access to important knowledge and skill resources of the target enterprise.

More often than not, very little will be known about the local acquisition target or market of interest, underlining the need for adequate commercial due diligence by the investing company. Market research plays an important role in minimising the risk of a potential acquisition opportunity. Specifically, market research can:

• Identify areas of opportunity and companies within them;
• Be used to screen lists of potential acquisitions; and
• Produce a profile of potential acquisition target.

In addition to providing detailed background on the target company’s history, sales and customers, market research can place the target company in the broader context of the market in which it operates. 

Acquisition research can answer the unknown on:

• How big a present market is and the structure of the market
• What penetration the targeted company has of the market
• How satisfied customers of the targeted company are
• What the future holds for the targeted company/market

For more information and advice about B2B International’s Acquisition Research services, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it