Profitable, Cost-Effective and Trusted B2B Marketing
As we continue to await strong, positive signs of economic recovery, many marketers are still assessing how they should be adapting and responding to the more testing economic conditions. Others are wondering which strategies their fellow marketers have been adopting and which changes to the marketing mix and overall business strategy experts are recommending.
B2B International Managing Director, Nick Hague, along with other b2b marketing professionals, recently took part in a video webcast – ‘Profitable, Cost-Effective and Trusted B2B Marketing’ – filmed for Brand Republic/ Speakers Channel.
Offering insights and advice on how b2b marketers can refocus and adapt their marketing strategies in the current climate, topics covered in the videocast include: B2B marketing in the recession; refocusing the marketing mix; building loyalty in troubled times; and ROI and how the metrics have changed. The video concludes with top tips from all the speakers.
This 16-minute videocast can be viewed below. If you wish to read the ‘Marketing Strategies in a Recession‘ white paper referred to by Nick Hague in the video, please click here.
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