The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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October 2014 / Written by

UK Corporates Lack The Appetite For BRIC Adventures

Survey finds BRIC economies appeal less to large UK firms than US ...

October 2014 / Written by

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying ...

September 2014 / Written by

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool ...

September 2014 / Written by

Our Day at the Customer Experience Awards 2014

Yesterday saw the teams from B2B International and Molson Coors descend on ...

September 2014 / Written by

Creating High Performing Marketing Functions for the Digital Age

Despite quick changes in marketing driven by the influence of social and digital media, the ...

September 2014 / Written by

B2B Social Media Marketing: Use It or Lose Out

B2B social media marketing is a powerful but often underused and misunderstood ...

September 2014 / Written by

B2B Decision Making Units: Who to Target and Which Needs to Focus On

There are two key topics in b2b decision making – who to ...

September 2014 / Written by

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are ...

September 2014 / Written by

What Is The Future For Market Research?

Is there a future for the market research industry? Will Google meet all our needs ...

September 2014 / Written by

How to Design the Ideal Customer Experience

Is your company delivering the ideal customer experience? The success of your company will ultimately ...

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