The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Getting the Most from Your Market Research Study

May 22, 2014

Market research is a hugely powerful tool in your corporate armour; it ... Read more

Q&A With Southwest Airlines

May 21, 2014

 “Research is no longer a nice-to-have; ... Read more

The B2B International Kenducky Derby

May 19, 2014

Yesterday marked the annual Family Fun Day and Duck Race at Bramhall ... Read more

Brand New: A New Look For BLACK+DECKER

May 15, 2014

Case study: Branding research Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented ... Read more

10 Top Tips for Improving Research Quality through Respondent Selection

May 13, 2014

The best research comes from asking the right questions to the right people. However, significantly ... Read more

8 Ways to Generate New Product Ideas

May 7, 2014

  New product ideas can arise naturally, or they can be forcefully generated. In ... Read more

Building Loyalty for B2B Brands

May 2, 2014

  A recent article posted on the Forbes website caught our eye this week. ... Read more

The 3 Levels of Customer Segmentation (And Why They Matter)

April 29, 2014

  It is often said that segmentation is at the heart of marketing, and ... Read more

The 2 Measures of Market Size You Should Be Aware Of

April 23, 2014

  An understanding of market size is vital if a company wants to grow ... Read more

10 Ways to Market and Sell Your Offer on Value Rather Than Price

April 16, 2014

  Over the last 10 years, competition in most markets has been increasing and ... Read more

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