The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Any ‘Boring’ B2B Product Can Find Its USP

July 24, 2014

Many businesses operate on the assumption that their product is “one of many” and that ... Read more

Is Employee Engagement The Key To Higher Customer Satisfaction?

July 22, 2014

It has fast become a business norm to make customer satisfaction an important focus, where ... Read more

World Cup Charity Event A Massive Success

July 17, 2014

Last Friday, B2B International fully embraced World Cup fever by holding a ... Read more

Understanding the Purchasing Decision

July 15, 2014

A man goes into a bar and orders a double whisky. He doesn’t ask the ... Read more

Are You Providing Your Customers With The Best Possible Experience?

July 8, 2014

It is now widely accepted that customers are a company’s biggest asset. Customers who have ... Read more

Small Is Beautiful

July 1, 2014

All companies need to respond to the changing environments in which they operate. Recognising these ... Read more

B2B International Puts Down Roots In Germany As Global Expansion Continues

June 24, 2014

Market research specialist B2B International has consolidated its presence in Germany by ... Read more

B2B International: Raising The Bar

June 23, 2014

Last week saw B2B International’s first ever company-wide conference. Teams from ... Read more

B2B International Shortlisted For National Customer Experience Award

June 17, 2014

B2B International is thrilled to announce that it has been selected as ... Read more

Seize The Moment: Optimising The Path To Purchase

June 12, 2014

Our brains make decisions before we become aware of them. When presented with a range ... Read more

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