B2B Blog

The Relationship Between Market Share and Customer Satisfaction

January 29, 2014

A recent research paper, ‘Reexamining the Market Share-Customer Satisfaction Relationship’, examined the longitudinal relationship between market share and customer satisfaction of US businesses. Contradictory to popular thought, it found that no ... Read more

A Stage-Gate Process to Product Development

January 27, 2014

New product development is vital if businesses want to stay ahead of the competition. For this reason, it’s important to get the product development process right. Typically, there are three parts to any product development research – listening, ... Read more

Using Prediction Markets in Concept Testing

January 23, 2014

Developing new products is vital for any organisation wanting to stay competitive in the market. Keeping your product portfolio fresh will help to maintain and even increase revenues and market share. However, there is a high risk associated with the ... Read more

The Future Looks Bright for the UK Game Market

January 21, 2014

A recent industry study by market research specialist B2B International reveals positive views on the future of the UK game market. Research carried out in September and October of 2013[1] found that although the market had gone through tough times i ... Read more

Our 5 Key Features of a Great Research Brief

January 20, 2014

In November, we wrote a blog post on ‘How to write a great research brief’, outlining the 5 key features every great research brief should contain. Subsequently, it has become one of our most popular blog posts since. So, to reflect this, we have ... Read more

Performance Metrics: Which one to choose?

January 17, 2014

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial metrics such as sales, gross margin and cash are still essential measures in any business. However, they do not provide a measure of general bu ... Read more

Extreme Users May Be The Key To Product Development

January 15, 2014

An article in the Financial Times on 7 January 2014 caught our eye. It talked about how product designers get ideas from speaking to extreme users. New ideas don’t necessarily come from normal customers because these people are probably quite s ... Read more

How Effective Is Social Media in B2B Markets?

January 13, 2014

Over 90% of businesses are believed nowadays to use social media as a marketing tool to increase their exposure. So, what are the benefits to b2b companies of using social media?Use of social media improves a company’s overall online presence... Read more

Gamification and Its Role in B2B Markets

January 9, 2014

Gamification is the process of turning an activity into a game to encourage engagement. It can be used to transform any tedious chore into a fun or amusing game. While the concept of gamification is fairly new, the use of games for our entertainment ... Read more

Why Insight Is Crucial For Developing Effective Strategies

January 7, 2014

Developing effective strategies is becoming increasingly more difficult. Tough financial conditions and intensifying market competition has led to businesses seeking new, powerful strategies in order to counter these difficult market forces. But how ... Read more

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