The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Brand New: A New Look For BLACK+DECKER

May 15, 2014

Case study: Branding research Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented ... Read more

10 Top Tips for Improving Research Quality through Respondent Selection

May 13, 2014

The best research comes from asking the right questions to the right people. However, significantly ... Read more

8 Ways to Generate New Product Ideas

May 7, 2014

  New product ideas can arise naturally, or they can be forcefully generated. In ... Read more

Building Loyalty for B2B Brands

May 2, 2014

  A recent article posted on the Forbes website caught our eye this week. ... Read more

The 3 Levels of Customer Segmentation (And Why They Matter)

April 29, 2014

  It is often said that segmentation is at the heart of marketing, and ... Read more

The 2 Measures of Market Size You Should Be Aware Of

April 23, 2014

  An understanding of market size is vital if a company wants to grow ... Read more

10 Ways to Market and Sell Your Offer on Value Rather Than Price

April 16, 2014

  Over the last 10 years, competition in most markets has been increasing and ... Read more

Sales Versus Marketing: Poles Apart

April 10, 2014

  Sales versus marketing. It is not uncommon in business for the two disciplines ... Read more

Are You Using The Optimum Pricing Strategy?

April 8, 2014

  Choosing an effective pricing strategy is vital for the success of any product ... Read more

How Effective Is Sports Sponsorship?

April 1, 2014

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of ... Read more

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