B2B Blog

Building Loyalty for B2B Brands

May 2, 2014

  A recent article posted on the Forbes website caught our eye this week. In it, they talked about the challenge of building loyalty in b2b markets, and how important a satisfied and loyal customer base can be. Indeed, “promoters” of a bran ... Read more

The 3 Levels of Customer Segmentation (And Why They Matter)

April 29, 2014

  It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the different needs of your customers is vital if you want to develop effective marketing strategies and gain competitive advantage. Ho ... Read more

The 2 Measures of Market Size You Should Be Aware Of

April 23, 2014

  An understanding of market size is vital if a company wants to grow within its current market and expand into new markets. Without this understanding, it makes it difficult to know where your brand stands relative to competitors in your marke ... Read more

10 Ways to Market and Sell Your Offer on Value Rather Than Price

April 16, 2014

  Over the last 10 years, competition in most markets has been increasing and margins are being put under greater pressure. In response to this, many businesses have started to rely on price as a means of competing. So, has this marked the end ... Read more

Sales Versus Marketing: Poles Apart

April 10, 2014

  Sales versus marketing. It is not uncommon in business for the two disciplines to be clumped together but, in reality, the two functions are often worlds apart. When it comes to the not insignificant matters of product, price, promotion, audi ... Read more

Are You Using The Optimum Pricing Strategy?

April 8, 2014

  Choosing an effective pricing strategy is vital for the success of any product or business. To make things harder, there are many different strategies to choose from. Therefore, evaluating the options available and choosing the most appropria ... Read more

How Effective Is Sports Sponsorship?

April 1, 2014

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of 4% per annum, compared with 3% for all other forms of global advertising. According to Nielsen, companies are spending over $50bn on sponsorship every year. So, w ... Read more

B2B International soar to new heights for charity

March 27, 2014

This Sunday saw three brave individuals from the B2B International team throwing themselves off the roof of Manchester United Football Club’s Old Trafford stadium. Dan Fallon, Kyle Cockett and Nick Hague took part in a 140-foot free fall abseil ... Read more

98% of Marketers Are Now Using Social Media – Yet Few Rate It as Important for 2014

March 25, 2014

A report has revealed that while social media adoption amongst marketers is at its highest, few place it in their top 3 most important marketing channels. The ‘2014 Digital Marketer: Benchmark and Trend Report’ by Experian has shown that nearly a ... Read more

5 Critical Factors You Need To Think About When Conducting International Market Research

March 20, 2014

International market research is now the norm. Large corporates are commissioning research projects that cover multiple countries at once, and in many different languages. Managing such large scale international market research projects bring with th ... Read more

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