The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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November 2014 / Written by

How the Value Equivalence Line Can Help Strategic Decision-Making

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? ...

November 2014 / Written by

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest ...

November 2014 / Written by

How to Use Structured Questioning to Find What People Value

Identifying what really drives the decisions people make is difficult. When asked, ...

October 2014 / Written by

How to Use SMS Text Surveys in Event-Based Research

Delivering a great customer experience in business-to-business markets is getting more and ...

October 2014 / Written by

Cultural Bias in Global B2B Research

You may remember that last week, our very own Conor Wilcock delivered ...

October 2014 / Written by

Winning B2B Marketing Strategies: A Conference

This Thursday will see the hosting of The B2B Marketing Conference – ...

October 2014 / Written by

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very ...

October 2014 / Written by

London Calling

It is well-known that London is one of the top global cities, ...

October 2014 / Written by

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research ...

October 2014 / Written by

UK Corporates Lack The Appetite For BRIC Adventures

Survey finds BRIC economies appeal less to large UK firms than US ...

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