NEW! Free eBook – Questionnaire Design
“Questionnaire Design” by Paul Hague, Director, B2B International
This is Paul’s third free ebook to be published on our blog. The book covers all elements of questionnaire design, and is currently being serialised each Monday. Once the book is fully serialised, it will be available on this page as a full PDF download – for free of course!
To download each chapter that has been published so far, click on the relevant link below:
Preface & 1 – The Role Of Questionnaires
2 – Deciding What Type of Questionnaire to Use
3 – Three Different Types of Questions
4 – Fundamental Principles of Questionnaire Design
5 – Different Types of Questions
6 – Framing the Questions
7 – Interviewer Instructions
8 – The Layout Of The Questionnaire
9 – Getting The Questionnaire Right
10 – Special Questionnaires
11 – Examples of questionnaires
Audio Podcast Versions of the Book
Click below to listen or download the mp3s of each chapter.
Preface & 1 – The Role Of Questionnaires
Questionnaire Design – Chapter 1
2 – Deciding What Type of Questionnaire to Use
Questionnaire Design – Chapter 2
3 – Three Different Types of Questions
Questionnaire Design – Chapter 3
4 – Fundamental Principles of Questionnaire Design
Questionnaire Design – Chapter 4
5 – Different Types of Questions
Questionnaire Design – Chapter 5
6 – Framing the Questions
Questionnaire Design – Chapter 6
7 – Interviewer Instructions
Questionnaire Design – Chapter 7
8 – The Layout Of The Questionnaire
Questionnaire Design – Chapter 8
9 – Getting The Questionnaire Right
Questionnaire Design – Chapter 9
10 – Special Questionnaires
Questionnaire Design – Chapter 10
11 – Examples Of Questions
Questionnaire Design – Chapter 11
If you are interested in reading further books on market research, the power of industrial brands, questionnaire design or understanding market research in practice then visit http://www.b2binternational.com/publications.html.
