http://www.b2binternational.com/b2b-blog Read all about current thoughts on market research techniques & findings, as well as views on industry and commerce issues generally. Fri, 21 Nov 2008 09:43:27 +0000 http://backend.userland.com/rss092 en 1472739http://www.feedburner.com Matthew Harrison this week lets off steam about the airline industry, arguing that organizations must concentrate their efforts on satisfying core needs before attempting to delight the market with extras. I left the office three hours before my flight, having cut short an important conversation with a ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/460587192" height="1" width="1"/> http://feeds.feedburner.com/~r/TheMarketResearchBlog/~3/460587192/ http://www.b2binternational.com/b2b-blog/2008/11/21/business-buyers-don%e2%80%99t-want-to-be-delighted/ Packaging is one of the key elements in the marketing mix that allows you to differentiate your product.  Indeed, when we conduct new product development research, packaging is one of the areas where we see some of the greatest examples of innovation. The packaging of ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/458257512" height="1" width="1"/> http://feeds.feedburner.com/~r/TheMarketResearchBlog/~3/458257512/ http://www.b2binternational.com/b2b-blog/2008/11/19/the-coolest-product-packaging/ Debates always rage in the marketing and advertising world as to the best forms of advertising and promotion.  Online?  Print?  TV?  Promotional items?  Of course the truth is there is no one correct strategy.  Different methods will work for different companies at different times.  Usually ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/457082612" height="1" width="1"/> http://feeds.feedburner.com/~r/TheMarketResearchBlog/~3/457082612/ http://www.b2binternational.com/b2b-blog/2008/11/18/promotional-products-play-their-part/ In a recent article in BUSINESSWEEK, the Harvard Business School guru on competitive strategy, Michael E. Porter, gave his view on why America needs an economic strategy.  His article offers useful insights on the determinants of long-term prosperity for the United States and from this we can pick ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/455795675" height="1" width="1"/> http://feeds.feedburner.com/~r/TheMarketResearchBlog/~3/455795675/ http://www.b2binternational.com/b2b-blog/2008/11/17/an-economic-strategy-for-america-and-for-business/