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White Papers

B2B Research Trends: Customer Experience Management

B-to-b customers have become more demanding in their expectations, which is all the

Behavioural Economics & Market Research: New White Paper

Behavioural economics isn’t new. In fact, marketers have been employing behavioural economics, sometimes unintentionally,

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer

Something For Nothing

Want to know how to get information for next to nothing? You

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most

Innovation Is The Key To Business Survival

Every company needs to innovate to survive. This means constantly enhancing existing products

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

The Future Looks Bright for Online B2B Focus Groups

With worldwide expenditure on online research predicted to almost treble over the next

What makes B2B marketing different?

Is business-to-business marketing really that different from business-to-consumer marketing?  As business-to-business market research

Only Fools Rush In

Matthew Harrison, B2B International’s Director of International Operations, was featured in Marketing’s

Our industry expertise

Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.

Trinity Mirror

Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

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