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Small Is Beautiful

All companies need to respond to the changing environments in which they operate. Recognising these changes and establishing a clear direction is one of the most important contributions market research can make to enterprises.
By far the majority of B2B International‘s customers are global enterprises. These behemoths have become successful by having products and

Manchester rated as most ‘vibrant’ city in Britain

According to new research by Experian, Manchester is now rated as the most ‘vibrant’ city centre in Britain. The “Vibrancy Index”, compiled using census and commercial data, highlights the strong influx of young professionals and students to the city in recent years. Manchester, rated 21st only a decade ago, has seen its young

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its second Northern forum of 2013 in Manchester on 5th June. The event, entitled ‘Look underneath your nose’, is all about using a little bit of imagination and insider know-how to get a head start on your research requirements.

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs are not necessarily loyal. Although it is relatively easy to reward the advocates of a brand, the big challenge comes with addressing the detractors, especially before they can cause damage.
On a flight to Chicago last week, a colleague

B2B International adjudged one of the top agencies in MRS awards

Business-to-business market research and business intelligence agency, B2B International, was voted one of the top six research agencies in the country in the ‘Best Agency with a turnover of under £20m’ category at the Market Research Agency (MRS) Awards.
At the MRS awards evening in London on 10th December, B2B International was judged

Annual fundraising target achieved in just six months

B2B International, which has chosen Manchester’s The Christie as its nominated charity of the year, has beaten its annual fundraising target of £1,000 in less than six months.
The business-to-business market research specialist – which also has an office in London as well as in locations across mainland Europe, North America and Asia

B2B International sponsors USA polocrosse team

B2B International is delighted to be the official shirt sponsor of the USA national polocrosse team, which is competing in the World Cup in July in England. The tournament will be held at the Onley Grounds Equestrian Centre in Rubgy, Warwickshire, UK.
The global research and market intelligence company has an active interest

The Restaurant Critics

In this week’s Thursday Night Insight, Peter Mullarkey tells us how going out for an impromptu meal leads to a smorgasbord of options, washed down with plenty of discussion.
On a recent trip to Liverpool to visit an old school friend. My Girlfriend and I stayed in a hotel close to the shopping and

The Dos and Don’ts of B2B Marketing

Always on the lookout for interesting articles about b2b marketing, we recently came across CeeKue.com, which contains some interesting blog posts.
And a great piece to start off the year is, of course, one that considers how B2B marketing will develop and change over the course of 2011, and how these changes should impact

Increasing Customer Satisfaction Leads To Increased Profit

No one would question the importance of keeping customers satisfied. In the latest white paper from B2B International, they show how to address the subject of customer satisfaction and loyalty and investigate what customer satisfaction means as well as actioning a four-point plan for making improvements from customer satisfaction data.
The white

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