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Thursday Night Insight

Tales Of The Not So Unexpected

In her latest Thursday Night Insight, Simi Dhawan assesses the place of stereotypes and

Politically Correct

Gerry Caffrey’s first Thursday Night Insight explains why politics should never be ignored.
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Play Your Cards Right

In his first Thursday Night Insight, Dan Attivissimo this week discusses the merits of

Saturday Night Believer

5 days on and Peter Mullarkey is still trying to get over the disappointment

How to ‘WOW’ your customers

This week, Nick Hague demonstrates the importance of putting yourself in your customers’ shoes

What Sandwiches Tell Us About Marketing

This week, Oliver Truman looks at a purchase decision many of us take

In The Drive-In Seat

A unique ‘new’ concept to hit the UK inspires Caroline Harrison this week to

Budget 2011 & The Role Of Market Research

In Chrissie Douglas’ latest Insight, she reflects on the entrepreneurial focus of the latest

The Hardest Word

In this week’s Thursday Night Insight, Julia Cupman draws the link between the simple

If I think this, what do you think?

In this week’s Thursday Night Insight Paul Hague reflects on his thoughts on completing

Our industry expertise

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

Thank you for all your work; we have truly enjoyed working with B2B International. How likely would I be to recommend B2B International to other colleagues out of 10; a 10!

Mammoet