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The Business Surgery

Are You Really Being Successful At The Moment?

Marc Brokenbrow’s latest Business Surgery takes a look the possible reasons behind the

The End of Cheap China?

In this week’s Business Surgery, Stephanie Teow assesses whether the appeal of China

What effect does emotion have on choosing a b2b supplier of goods and services?

In this week’s Business Surgery, Paul Hague looks at how we make decisions

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction

You Have Got To Listen

This week Peter Mullarkey discusses the simple benefit in listening to improve customer

Small World Big Data

This week, Kyle Cockett takes a look at the growing trend of ‘big

The Art of Employee Engagement in China

This week, Mark Hedley takes a timely look at the issue of employee

The Bigger Picture

In this week’s Business Surgery, Cristin Malone comments on the importance of listening

Please SHUT UP and get creative!

In this week’s Business Surgery Nick Hague comments on the importance of thinking

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel