Home > Archive by category "The Business Surgery" (Page 2)

The Business Surgery

Are You Really Being Successful At The Moment?

Marc Brokenbrow’s latest Business Surgery takes a look the possible reasons behind the recent demise of high street retailer Game.
I would never describe shopping as a hobby of mine or something that I particularly enjoy. I don’t like dealing with the crowds, making decisions on what to buy, or the difficulty

The End of Cheap China?

In this week’s Business Surgery, Stephanie Teow assesses whether the appeal of China is on the wane or as strong as ever
I read with interest recently an article in The Economist which questioned the extent to which China can continue its position as a low-cost base of manufacturing in an era of

What effect does emotion have on choosing a b2b supplier of goods and services?

In this week’s Business Surgery, Paul Hague looks at how we make decisions – and particularly how much of an influence a strong brand plays in the process.
At the heart of good marketing is persuasion. We shouldn’t be shy about the fact that we have a product or service that we want

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter published in the New York Times (“Why I Am Leaving Goldman Sachs” – NY Times – 14.3.12 ) should serve as a warning shot across the boughs for any company which considers its customers or clients only in revenue generation

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction through badly managed M&A
The repercussions of the merger of United and Continental airlines are continually impacting on the B2B International team. Many of us here at B2B travel with Continental (sorry, “United Airlines”) domestically as well as across

You Have Got To Listen

This week Peter Mullarkey discusses the simple benefit in listening to improve customer service.
One of life’s biggest frustrations is being made to wait. This may occur when a friend runs late, or the online delivery scheduled for the morning eventually arrives after supper, but for me the most frustrating wait is

Small World Big Data

This week, Kyle Cockett takes a look at the growing trend of ‘big data’ in the research industry, and the potential future implications.
During my tenure as a Research Executive, I have found myself working with a growing number of data sources during quantitative research projects. With a growing appetite for actionable insights,

The Art of Employee Engagement in China

This week, Mark Hedley takes a timely look at the issue of employee satisfaction
With rising unemployment figures, reduced income levels of the majority of workers and the contentious issue of bankers’ bonuses continuing to provoke strong public feeling in the UK, it seems the issue of how to keep employees satisfied and

The Bigger Picture

In this week’s Business Surgery, Cristin Malone comments on the importance of listening to the market.
How does a company that had a 90% share of the photographic film market in 1976, begin to have financial troubles just a few years later and eventually file for bankruptcy in 2012? I am referring to

Please SHUT UP and get creative!

In this week’s Business Surgery Nick Hague comments on the importance of thinking time in order to be creative in today’s hectic modern world
Is it me or do we ever get any time to ourselves these days? Whether it is the constant ringing of calls, texts and emails from our phones

Our Industry Expertise

Testimonials

Sound fieldwork and sound analysis, provided on time with an unexpected presentation included.

Hyundai

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group