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The Business Surgery

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs are not necessarily loyal. Although it is relatively easy to reward the advocates of a brand, the big challenge comes with addressing the detractors, especially before they can cause damage.
On a flight to Chicago last week, a colleague

A Problem Sourced Is A Problem Solved

In this week’s Business Surgery, Conor Wilcock takes a look at the phenomenon of crowdsourcing
In 2003, a quite delightful and intelligent chap named Henry Chesbrough – a professor of the Harvard Business School – coined the term “open innovation.” His argument was that companies should innovate by combining internal and external ideas;

A Lesson In Branding

In this week’s Business Surgery, Caroline Harrison comments on the recent news that Avis is shedding its well-known tagline after 50 years
Is there a marketing scholar or professional anywhere who isn’t familiar with the story of Avis’s “We try harder” tagline?
For anyone who isn’t, it’s an interesting little story

The Wisdom Of Crowds

In this week’s Business Surgery, Paul Hague offers an interesting slant on the quantity vs. quality debate.
An article caught my eye in the Financial Times recently (24th July 2012). It was by John Kay and called The Parable Of The Ox. It told the story of how, in 1906, the great

A Strategy for Success

Emma Flood’s latest Business Surgery looks at differing strategies for success and how market research can play a part
I recently read an article on mckinseyquarterly.com which discussed the different strategies of two global companies. One of the companies followed the same investment pattern of allocating capital to each business unit

The Future For Facebook

Following the recent stock market floatation of Facebook, Kyle Cockett this week discusses the potential implications for the market research industry.
From a quick glance at some of the recent technology acquisitions published in the press, it would be understandable to hold a belief that we find ourselves on the cusp of

Chinese Companies Inching Into Europe

Mark Hedley this week looks at the news of Saab’s acquisition by Chinese-Japanese consortium and how it is just the latest example of the increasingly global aspirations of Chinese companies.
A recent report by Rhodium Group suggested that Chinese outbound FDI could reach $2 trillion by 2020, with Europe being the favoured

Surveying the Consumer Survey Landscape

Following the launch of Google Consumer Surveys, Simi Dhawan offers her thoughts on this new way of gauging consumer opinion
Every month, here at B2B International, we hold a working Lunch & Learn meeting for all executives. This serves as a sort of groupthink discussion into ways of advancing the business, whilst raising

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in the changes
As far as months go, March was pretty tumultuous. I recently upped the proverbial sticks, threw caution to the proverbial wind, and flew across the (not so) proverbial Atlantic Ocean to begin anew a life in the United

What’s the Problem?

Daniel Attivissimo this week looks at the defining steps that will make or break a market research project.
What do a doctor, automotive mechanic, and market research professional all have in common? Their ability to provide conclusions and information on solutions relies on the mastery of one fundamental step – defining the

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The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

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