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B2B Customer Surveys: A Means To An End

Surveying your customers is important. It allows you to start to understand what your customers are thinking and how they are feeling, and, armed with this knowledge, you can set out to try and improve your customer offering and therefore customer satisfaction and loyalty.
However, it’s important to remember that survey scores themselves

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It can be used to transform any tedious chore into a fun or amusing game. While the concept of gamification is fairly new, the use of games for our entertainment and enjoyment is not. So, how can gamification be used in

Top Tip 3: Market Research Surveys

It’s day three of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and we have our third top tip waiting for you below! To read yesterday’s top tip, click here: Top Tip 2.
Top Tip 3: Ensure your research surveys are as effective as possible
Start with the

Companies increasingly lack the resources needed to implement IT security policies

A recent study by B2B International has revealed the extent to which companies believe they do not have the necessary resources to successfully implement IT security policies, and the financial implications of dealing with IT security threats.
In April 2013, B2B International carried out the Global Corporate IT Security Risks 2013 survey

B2B International Newsletter

Better late than never! It’s come to our attention that we never shared our autumn 2012 newsletter with our blog readers, so we thought it was time to rectify the situation!
This latest version of Insight includes an interview on branding and market research with PPG Industries’ VP of Corporate Marketing, assesses

Global Market Research Prices 2012

ESOMAR has recently published its latest Global Prices Study, which shows the USA holding on to the No. 1 position, again making it the most expensive country in which to do research.
The ten countries which now in 2012 have been found to be the most expensive are the same ten that had

Apple Is UK’s Coolest Brand

The annual CoolBrands list of – you guessed it – Britain’s coolest brands has been released, and is topped by technology behemoth Apple. The company takes the top spot after rising from second place last year. Last year’s winner, Aston Martin, dropped to third in this 2012 survey. Second

B2B International finds serious challenges facing healthcare across Europe

A strategic research project commissioned by Medirest, the specialist healthcare division of Compass Group PLC, and undertaken by business-to-business market research specialist B2B International, reveals critical issues facing hospital boards
In Spring 2012, Board Directors in publicly funded hospitals across four European markets (UK, France, Germany and Italy) were interviewed about the issues

Unless I’m Very Much Mistaken

This week, Oliver Truman looks at some of the honestly-held misunderstandings we make in everyday life, and at why misconceptions about the market research industry should make us sit up and take notice.
Sometimes we all make mistakes. As human beings, we’re loath to admit our failings, particularly when we

Positive Outlook for Industrial Companies

Good news this month for many of our clients! According to a new report, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today – incidentally published by one of our clients, GlobalSpec – 70% of sales and marketing professionals in the industrial sector expect their companies to increase sales this year, compared

Our Industry Expertise


B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel

Everyone here has been impressed by the detail and quality of the report and the level of knowledge, insight and understanding of our sector displayed by the team.

RM Education