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Strategic Marketing

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries
PPG Industries, the multi-billion

A Strategy for Success

Emma Flood’s latest Business Surgery looks at differing strategies for success and how

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most

New E-Book For Growth

“I want to grow my business – what should I do?” It’s a

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions

Buying Into Love

With many of us celebrating Valentine’s Day over the weekend, Simi Dhawan explains

More Than Just Fun and Games

In his first Thursday Night Insight, Alex Clements illustrates perfectly how keeping a

Free eBook: Effective Marketing Strategies for a Recession

B2B International is delighted to present its latest free eBook – Effective Marketing

Standing Out From The Pack

What do a cassette tape, a boomerang, and a 1980′s electro-pop song have

Strategic Marketing makes more profit

Many B2B industries, and the chemicals industry is a classic case-in-point, do not

Our industry expertise

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel

Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.

BP