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Social Networking

Tweet Treats

Well, we’re now in 2012 and are asking ourselves, as we do at the start of each New Year, what will be the next big thing for B2B over the coming twelve months?
A little bird told me a secret…apparently social media is quite a hit at present, and there’s this website out

Lord Sugar Highlights How Simple It Can Be To Conduct Market Research

A few days ago, fresh from choosing his latest Apprentice (in the UK BBC show), Lord Sugar conducted some rather cutting-edge social media market research. The task that Lord Sugar was looking to complete was not the most business critical decision by any stretch of the imagination – however, it was still an

A Moment To Be Social With Your Customers

Most large US companies* are not currently using social media channels such as Facebook and Twitter to gather customer feedback, according to the findings of a recent study conducted by research technology firm MarketTools. This aligns with recent findings from our business confidence tracker for Business Link in London whereby we survey 3,000

Five years on…

This week Chrissie Douglas reflects on the change of pace in both her own life and in the broader business world over the last 5 years.
Doesn’t time fly. Thursday’s here again and this week it’s my turn to put pen to paper. This is when I have to admit, I begin to

We Can Tweet, But Will Customers Listen?

 100 million users, 190 million site visitors per month, and a collective 65 million tweets each day. Twitter’s statistics certainly sound impressive so it’s easy to understand why companies want a slice of the micro-blogging pie. But if a recent study by 360i is to be believed, most brands are still more

Business Optimism Grows for B2B Marketers

Figures from the B2B Barometer1 show that the economic situation for B2B marketers looks optimistic for the future:
Business optimism gradually returning amongst B2B marketers
On the client side:

Three fifths (60%) anticipate economic recovery within the next 12 months
Two thirds (66%) expect their own organisation to grow in the next 12

Positive Outlook for Industrial Companies

Good news this month for many of our clients! According to a new report, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today – incidentally published by one of our clients, GlobalSpec – 70% of sales and marketing professionals in the industrial sector expect their companies to increase sales this year, compared

Marketing Tidbits

A variety of random figures and stats, which marketers everywhere might find interesting, were spotted recently in Deliver – a magazine for marketers produced by the United States Postal Service. As ever, we like to pass on useful information to our readers so, in no particular order, these include:

Two in three

Beware! ‘Slick’ Marketing Can Be Detrimental To B2B Marketers’ Health

Nick Hague this week delves into the world of social media to determine its relevance for B2B marketers.
When our IT Manager spoke to me back in 2005 about Web 2.0 and the way it was going to change not only how we did business at B2B International but also how we communicate

To Twitter or Not to Twitter…

 BtoB magazine has conducted a survey into the effectiveness of social media phenomenon Twitter for b-to-b marketers. Yet, with mixed findings, Twitter didn’t emerge from the survey of almost 400 US marketers as a ‘must-do’ marketing action.
Nearly half of all respondents in last month’s ‘Twitter in B2B Marketing’ study were dissatisfied with

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