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The Cost of Good Market Research

ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which evaluates the pricing of different types of market research around the world.
One of the interesting points highlighted by the study – which was conducted among 100 countries – was the huge variety, not only of prices, but also of

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how a good questionnaire can be the first step in achieving satisfied – or, even better, delighted – customers.

As I sat at Heathrow Airport on Monday evening waiting for a connecting flight to Athens, I was confronted by a

Let Your Customers Talk To You

As technology – particularly advances in the capabilities of, and access to, the internet – improves so many of our lives in countless ways, we should not forget that ‘traditional’ means of seeking information and making purchases may still very much have a place.
According to recent research findings from UK-based telecommunications company

What Is Quality?

Dr Daniel Park of MASS Consulting Group, a good friend of B2B International, has contributed a Thursday Night Insight this week. It is an article that appeared in the Washington Post on 10 April 2007 and it raises a number of questions. Perhaps the most significant one is not obvious and takes

The True Value of Value

A fair number of articles that have been published lately slam the current over-use by marketers of the word ‘value’.  Critics claim that ‘value’ is at risk of becoming synonymous with ‘reduced’, ‘cut-price’ and plain old ‘cheap’.  Value should also be associated with quality.  A product that offers true

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