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Sampling

Top Tip 2: B2B Market Sample

It’s day two of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series which can only mean one thing – it’s time for top tip number two! To read yesterday’s top tip, click here: Top Tip 1.
 
Top Tip 2: Ensure your b2b market sample represents the entire market

Appreciating The Value Of Traditional Research

The market research industry has change immensely in the past decade or so with the arrival of the internet and its subsequent advances – and few would argue that the industry has not benefited tremendously from this digital revolution. Yet does this mean ‘traditional’ market research no longer has a place?
In

Lord Sugar Highlights How Simple It Can Be To Conduct Market Research

A few days ago, fresh from choosing his latest Apprentice (in the UK BBC show), Lord Sugar conducted some rather cutting-edge social media market research. The task that Lord Sugar was looking to complete was not the most business critical decision by any stretch of the imagination – however, it was still an

Why DIY isn’t always value for money

Continuing what’s become something of a small business-themed week, today we look at how conducting DIY market research can be fraught with difficulty for the unacquainted and why it’s something that’s sometimes best left to the professionals.
In her article, Do-It-Yourself Market Research which recently appeared in Business Week, Karen E.

Helpful Market Research Tools

Almost all valuable market research is conducted using samples, which makes the area of sampling and statistics key to the market research function.
If business to business marketers experience twinges of inadequacy when compared to their counterparts in consumer fields, sampling is often the reason. Consumer marketing men trot out jargon about quotas,

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