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Return On Investment

Information, Intelligence and Wikileaks

With the Wikileaks website hitting headlines around the world, Matthew Harrison this week ponders

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over

The Cost of Good Market Research

ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which

Marketers and the ROI Conundrum

Return on investment – or ROI – has taken on increasing importance over the

Market Research In A Recession

It won’t come as a big shock that the UK market research sector, like

The ROI Of Market Research – New Podcast

ROI is an oft-repeated business mantra for any kind of major strategic investment,

Our industry expertise

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

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