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Research Methods

Market Research: The Second Oldest Profession?

Paul Hague this week takes us on a trip down memory lane to discover the origins, history and development of the market research profession as we now know it.
A prostitute, a doctor and a market researcher were sitting around late one evening, and they got to discussing which was

Understanding Cultural Differences Across B2B Markets

Nick Hague this week takes us on a world tour, explaining why you should never be surprised to get such varied responses to your global customer satisfaction questions.

We tend to have a human instinct that ‘deep inside’ all people are the same – but they are not. Therefore,

Our Industry Expertise

Testimonials

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

NES Group LTD

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport