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Research Methods

Market Research: The Second Oldest Profession?

Paul Hague this week takes us on a trip down memory lane to discover the origins, history and development of the market research profession as we now know it.
A prostitute, a doctor and a market researcher were sitting around late one evening, and they got to discussing which was

Understanding Cultural Differences Across B2B Markets

Nick Hague this week takes us on a world tour, explaining why you should never be surprised to get such varied responses to your global customer satisfaction questions.

We tend to have a human instinct that ‘deep inside’ all people are the same – but they are not. Therefore,

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