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Research Methods

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

How to Use Market Research to Help Your Small Business

A recent article in the Guardian has highlighted the steps small businesses can

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its

Market Research Industry Trends

We always read with great interest the GreenBook Research Industry Trends Report.

Appreciating The Value Of Traditional Research

The market research industry has change immensely in the past decade or so

What’s the Problem?

Daniel Attivissimo this week looks at the defining steps that will make or

Worlds Apart But Not Much Different

In this weeks Thursday Night Insight, Simi Dhawan finds a stark difference in the

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in

Research and Acting – The Tip of the Iceberg

Matt Powell this week draws some interesting conclusions between his parallel lives as

Swines for distorting facts

In her Thursday Night Insight this week, Emma Flood warns us what market

Our industry expertise

Sound fieldwork and sound analysis, provided on time with an unexpected presentation included.

Hyundai

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel