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Research Methods

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

How to Use Market Research to Help Your Small Business

A recent article in the Guardian has highlighted the steps small businesses can

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its

Market Research Industry Trends

We always read with great interest the GreenBook Research Industry Trends Report.

Appreciating The Value Of Traditional Research

The market research industry has change immensely in the past decade or so

What’s the Problem?

Daniel Attivissimo this week looks at the defining steps that will make or

Worlds Apart But Not Much Different

In this weeks Thursday Night Insight, Simi Dhawan finds a stark difference in the

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in

Research and Acting – The Tip of the Iceberg

Matt Powell this week draws some interesting conclusions between his parallel lives as

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

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