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Research Methods

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial metrics such as sales, gross margin and cash are still essential measures in any business. However, they do not provide a measure of general business performance. Business performance metrics (measures of general business performance) are relatively new concepts, and there

How to Use Market Research to Help Your Small Business

A recent article in the Guardian has highlighted the steps small businesses can take to utilise market research and improve their business. Conducting market research can provide the answers you need to better understand your customers, competition and your product offering. These answers are crucial if you want to get a head start

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its second Northern forum of 2013 in Manchester on 5th June. The event, entitled ‘Look underneath your nose’, is all about using a little bit of imagination and insider know-how to get a head start on your research requirements.

Market Research Industry Trends

We always read with great interest the GreenBook Research Industry Trends Report. This publication contains a number of interesting articles and insights into our beloved market research industry – both from the perspective of suppliers like ourselves and from the point of view of the clients who use us.
The latest

Appreciating The Value Of Traditional Research

The market research industry has change immensely in the past decade or so with the arrival of the internet and its subsequent advances – and few would argue that the industry has not benefited tremendously from this digital revolution. Yet does this mean ‘traditional’ market research no longer has a place?

What’s the Problem?

Daniel Attivissimo this week looks at the defining steps that will make or break a market research project.
What do a doctor, automotive mechanic, and market research professional all have in common? Their ability to provide conclusions and information on solutions relies on the mastery of one fundamental step – defining the

Worlds Apart But Not Much Different

In this weeks Thursday Night Insight, Simi Dhawan finds a stark difference in the Inuit daily routine when compared to her own, but also finds undertones of universal similarity.
I’m turning into my dad. Not quite the revelation that a twenty-something female should readily admit, but there it is. I accept this statement

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in business to business markets and in the last month B2B International has carried out numerous ethnographic projects looking at getting into the mind of the trade (both plumbers and builders).
Ethnographic research must surely be among the most misunderstood, misrepresented

Research and Acting – The Tip of the Iceberg

Matt Powell this week draws some interesting conclusions between his parallel lives as both a market researcher and an actor.
As some of you may or may not know, as well as my career as a market researcher I am also a keen actor, and have been ‘treading the boards’ for some years

Swines for distorting facts

In her Thursday Night Insight this week, Emma Flood warns us what market researchers can learn from the ongoing handling of the swine flu epidemic.
Have you heard of swine flu?  No doubt, like the rest of us, you have been poring over the alarmist messages in the newspapers

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