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Reducing Costs

The Positive Side of Smaller Marketing Budgets

Many marketers have been feeling the strain this year as their budgets and resources have come under increased pressure and increased scrutiny from senior management. But achieving more with less is not impossible, and can actually have some positive effects…
Budget cuts and recessionary demands have resulted in more businesses focusing on

Less Is Definitely Not More

In the latest Marketing magazine e-newsletter, bringing us up to date with the top marketing stories from the U.K. and around the world, two stories caught the eye.  They focused on two very different industries – food & drink and airlines respectively – but shared a common theme.
In

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