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Recession

Growth in the face of adversity

With seemingly nothing but more doom and gloom on the economic horizon, it’s always

Marketers and the ROI Conundrum

Return on investment – or ROI – has taken on increasing importance over the

More Marketing in 2010

Everybody knows that 2009 was a tough year, with marketing budgets in particular

Impact of Recession Loosens its Grip on London Entrepreneurs

Following Monday’s blog entry we can report that recent market research by B2B International

Marketer of the Year

Who would be your vote for marketer of the year? Well, according

The Role of Marketers

The Association of National Advertisers (ANA), at its recent annual conference, has urged

The Positive Side of Smaller Marketing Budgets

Many marketers have been feeling the strain this year as their budgets and

Small Is Beautiful – especially in today’s marketplace

In this week’s Thursday Night Insight, Nick Hague explains why, in his

How the economy will impact B2B markets and B2B research

They are the questions on the lips of many b-to-b marketers right now: How

Free eBook: Effective Marketing Strategies for a Recession

B2B International is delighted to present its latest free eBook – Effective Marketing

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University