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Re-branding

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented

Brand Name Blues

 

Much has been written on the subject of brands – not least by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision

Our industry expertise

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

NES Group LTD

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

BRUSH