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Re-branding

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented the first portable power tool in 1917. At the forefront of innovation, the BLACK+DECKER drill was used by NASA on its Apollo space mission, and the technology later led to the development of the cordless miniature vacuum cleaner known as

Brand Name Blues

 

Much has been written on the subject of brands – not least by B2B International! As we know, a brand is made up of many things – name, logo and values to name but a few. But can there be any doubt about the importance of a brand name? In

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision that has hit the national press and discusses the importance of good branding.
Whilst flicking through the Sunday papers dominated by doom, gloom and impending recession, a light-hearted article on a recent re-branding decision focused my attention.
The article in

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