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Re-branding

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented

Brand Name Blues

 

Much has been written on the subject of brands – not least by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision

Our industry expertise

B2B International showed their customer satisfaction expertise in helping us identify and make improvements across our business.

Artex

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University