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Re-branding

Brand Name Blues

 

Much has been written on the subject of brands – not least by B2B International! As we know, a brand is made up of many things – name, logo and values to name but a few. But can there be any doubt about the importance of a brand name? In

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision that has hit the national press and discusses the importance of good branding.
Whilst flicking through the Sunday papers dominated by doom, gloom and impending recession, a light-hearted article on a recent re-branding decision focused my attention.
The article in

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Testimonials

Throughout we felt assured that you did understand our brief/needs and that the recommended methodology would achieve the desired result.

BOC

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel