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Re-branding

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented

Brand Name Blues

 

Much has been written on the subject of brands – not least by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision

Our industry expertise

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

BRUSH

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools