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Profitability

B2B International posts its best ever start-of-year figures

Hot on the heels of its best ever year for growth in 2012, when turnover expanded by 28% to £5.1 million, business-to-business market research and business intelligence agency B2B International is setting more records.
The company’s rapid growth has continued apace in Quarter 1 2013, posting its best ever start-of-year figures.

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client companies, who misunderstand the signals they get from their customers and – as a consequence – over-estimate the number of price-buying customers they have. My most famous case occurred ten years ago. I kicked off the first day of a

Realize The Full Potential Of Your Customers

Yesterday’s blog entry entitled Getting More From Your Existing Customers is clearly a hot topic at present.
The Chief Marketing Officer Council has just released its ‘Routes to Revenue’ study, in which three-quarters of senior marketers questioned believe they are not realizing the full revenue potential of their current customer base.
What’s more, less

Staying In Touch With Your Customers

It is widely accepted that satisfying customers profitably lies at the core of every successful business.  But do we always fully appreciate all the different ways our customers come into contact with us, and do whatever we can to understand how they can best be served?  Nick Hague isn’t so

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