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Product Lifecycle

8 Ways to Generate New Product Ideas

New product ideas can arise naturally, or they can be forcefully generated. In the latter case, it can be difficult to know where to start. As product development is vital to keeping your product portfolio fresh and maintaining sales, a lot of effort and focus should be placed on generating new ideas.

A Busman’s Holiday

This isn’t a typical B2B International blog post, but I wanted to share with you my visit, this weekend, to a lesser-known museum in London, and one which may be of interest to readers of this blog.
On Saturday morning just gone, I caught a train from Manchester to London; I was

On the Rise or Over the Hill?

On the eve of an important milestone in her life, Research Manager Emma Flood reflects on how products and services experience similar highs and lows, and how it’s important for us to understand why.
I am just about to enter a period of reflection in my life, since I

Our Industry Expertise


We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.