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Product Lifecycle

8 Ways to Generate New Product Ideas

 
New product ideas can arise naturally, or they can be forcefully generated. In the latter case, it can be difficult to know where to start. As product development is vital to keeping your product portfolio fresh and maintaining sales, a lot of effort and focus should be placed on generating new ideas.
So,

A Busman’s Holiday

This isn’t a typical B2B International blog post, but I wanted to share with you my visit, this weekend, to a lesser-known museum in London, and one which may be of interest to readers of this blog.
On Saturday morning just gone, I caught a train from Manchester to London; I was

On the Rise or Over the Hill?

On the eve of an important milestone in her life, Research Manager Emma Flood reflects on how products and services experience similar highs and lows, and how it’s important for us to understand why.
I am just about to enter a period of reflection in my life, since I

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