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Product Development

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to lose your voice—and how market research can be a powerful cure for millions of people worldwide.
Wouldn’t you bet my luck that the week the weather turns beautiful and everybody is ready to go outside and shout, that I should

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions are not always quite as well received as we might hope.
In 1687, Sir Isaac Newton compiled his three laws of motion. The third law is commonly reported as…
 “To every action there is an equal and opposite reaction”
 Whilst

Utilizing Market Research To Validate Product Development

 More than 25% of all workplace accidents involve hand and finger injuries costing as much as $16,000. Such injuries include cuts, burns, infections and broken bones, as well as skin problems such as dermatitis or even cancer, which can occur when toxic chemicals in the likes of gasoline, solvents or paints come

Research Energises VPhase Product Expansion

Environmental issues have undeniably come to the fore in recent years. Topics such as carbon emissions, waste reduction and energy conservation are now a central part of the political and commercial agenda in every country. Whilst this trend has created its own unique set of financial pressures for businesses and householders alike, it

What Is Quality?

Dr Daniel Park of MASS Consulting Group, a good friend of B2B International, has contributed a Thursday Night Insight this week. It is an article that appeared in the Washington Post on 10 April 2007 and it raises a number of questions. Perhaps the most significant one is not obvious and takes

Food For Thought

It was with interest that we recently read a case study about a small, local, new business doing well in these difficult times.
Based just down the road from our own office in White Plains, New York, and launched little more than a year ago, Carrillo’s Fire-Roasted

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development – is now available online.
In it, Julia Cupman assesses the importance of product development to a company’s growth prospects, focusing in particular on the vital role(s) that market research plays throughout all the different stages

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