Archive for the ‘Podcast Audio’ Category
Friday, November 10th, 2006
The time is almost upon us! From this Monday (13th Nov) we will be publishing the first chapter of our new FREE ebook – “The Power Of Industrial Brands�.
Following the massive success of our first free ebook published earlier this year, “A Practical Guide To Market Research�, we have decided to make available another of our books. Written by Paul Hague, Managing Director of B2B International the book covers many different topics over 13 chapters. The chapters are broken down into five sections:
Industrial Buying Behaviour
Brands And Industrial Markets
Analysing Brands
Building Industrial Brands
Brand Management
As well as the PDF version of each chapter, we will also be publishing an audio version as part of our weekly Podcast. The audio version will be available exclusively through our Podcast site The Market Research Podcast.
Don’t forget to visit on Monday morning to download Chapter 1. In fact, click here for a reminder.
Our first ebook “A Practical Guide To Market Research� is still available if you have not already downloaded it.
Posted in
Branding, Pricing Strategy, Podcast Audio, Market Research, Industry News, B2B News |
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Monday, November 6th, 2006
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s new podcast website) written by Paul Hague, Director of B2B International, looks at Guiding Acquisitions and Investment Policy:
The traditional approach to acquisitions
The role of market research in acquisition studies
Research to guide investment
Technology transfer
Summary
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
Guiding Acquisitions and Investment Policy (18:06)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_17.mp3]
Guiding Acquisitions and Investment Policy (Right Click and Choose Save As - if you wish to download)
Posted in
White Papers, Acquisition Research, Podcast Audio, Market Research |
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Friday, November 3rd, 2006
Following the success of our free ebook that we published earlier this year, B2B International is proud to bring you another free ebook - “The Power Of Industrial Brands” written by Paul Hague. The ebook will be serialised and available for free download on this blog starting from Monday 13th November.
As well as being available as a PDF download, each chapter will be available as an audio podcast read by the author.
The industrial brand is a powerful tool; with creativity and supported by research it can lead to increased business, improved customer loyalty and greater profitability.
Is this a potential your industry or business-to-business organisation is failing to realise?
For more information on branding visit our company website.
Posted in
Branding, Podcast Audio |
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Monday, October 30th, 2006
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s new podcast website) written by Nick Hague, Director of B2B International, looks at the Problem With Price and covers the following topics:
Introduction
The Basics Of Pricing
Pricing In Industrial Markets
How Can Research Help?
First Steps In Pricing Research – Desk Research
Primary Research - Different Pricing Techniques Used
Conjoint Analysis – Trade-Off Research
The Guiding Hand Of The Agency
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
The Problem With Price (18:48)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_16.mp3]
The Problem With Price (Right Click and Choose Save As - if you wish to download)
Posted in
Podcast Audio, Articles |
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Monday, October 23rd, 2006
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s new podcast website) is part 2 of our white paper on “Market Research In China�. It was written by Matt Harrison, Director of B2B International, and covers the following topics:
The ‘Typical’ Chinese Market Research Agency
Data Collection In Chinese Agencies
Desk Research
Data Analysis and Interpretation In Chinese Agencies
How Do Chinese Agencies Market Themselves?
Recommendations For Research Buyers
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
Market Research In China - Part 2 (18:26)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_15b.mp3]
Market Research In China - Part 2 (Right Click and Choose Save As - if you wish to download)
Posted in
Qualitative Research, Quantitative Research, White Papers, Market Research China, International Market Research, Market Research, Podcast Audio, Desk Research, B2B News |
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