|
Archive for the ‘Podcast Audio’ Category« Previous Entries Next Entries »B2B’s First eBook Serialised On The Market Research PodcastMonday, April 30th, 2007
From today, we shall be publishing the podcast version of our highly successful ebook “A Practical Guide To Market Research” on our podcast site www.themarketresearchpodcast.com. Each Monday a new chapter will be published, avaiable to download for free. This week sees the publishing of the first chapter written by B2B International founder, Paul Hague. Throughout the publishing of the ebook on The Market Research Podcast, the B2B Blog will be publishing different content on Mondays. Today’s chapter covers: • The role of market research in helping business decisions through the systematic and objective collection of data. • The applications of market research and how many studies are to help show the size of markets, to measure the satisfaction of customers with products, to guide new product development and to show people’s use of and attitudes to products. • The Market Research Society’s Code Of Practice which sets out guidelines for protecting people who are interviewed and clients who commission research. • The Data Protection Act that protects enforces data collection and analysis procedures to ensure that people’s wishes for confidentiality and anonymity are upheld. For those of you who do not already have it (where have you been!?), you can download the ebook version of “A Practical Guide To Market Research” in PDF format by clicking here. This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed. Podcast: The Questionnaire In Postal ResearchMonday, April 23rd, 2007
This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) follows on from last week’s podcast, and discusses the questionnaire in postal research and ways in which response rate can be improved. As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very page. For your convenience we have poasted the mp3 below: The Questionnaire In Postal Research (07:55) The Questionnaire In Postal Research (Right Click and Choose Save Podcast: Making Your Ads Work HarderTuesday, April 10th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses the topic of of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising. As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very page. For your convenience we have poasted the mp3 below: Making Your Ads Work Harder (06:36) Making Your Ads Work Harder (Right Click and Choose Save As – if you wish to download) Podcast: Nursing The Chairman’s BabyMonday, March 26th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses the prospect of ‘nursing the chairman’s baby’. How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition. Nursing The Chairman’s Baby (07:36) Nursing The Chairman’s Baby (Right Click and Choose Save As – if you wish to download) Podcast: The Industrial InterviewMonday, March 19th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses ‘the industrial interview’. Interviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations involving thousands of pounds worth of plant and hundreds of jobs. The Industrial Interview (10:51) The Industrial Interview (Right Click and Choose Save As – if you wish to download) « Previous Entries Next Entries » |
|
