Archive for the ‘Podcast Audio’ Category
Monday, April 23rd, 2007
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) follows on from last week’s podcast, and discusses the questionnaire in postal research and ways in which response rate can be improved.
As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very page. For your convenience we have poasted the mp3 below:
The Questionnaire In Postal Research (07:55)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_26.mp3]
The Questionnaire In Postal Research (Right Click and Choose Save
Posted in
Quantitative Research, Podcast Audio, Market Research |
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Tuesday, April 10th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) discusses the topic of of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising.
As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very page. For your convenience we have poasted the mp3 below:
Making Your Ads Work Harder (06:36)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_24.mp3]
Making Your Ads Work Harder (Right Click and Choose Save As - if you wish to download)
Posted in
SMEs, Market Assesment, Branding, Podcast Audio, Market Research |
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Monday, March 26th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) discusses the prospect of ‘nursing the chairman’s baby’.
How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition.
Nursing The Chairman’s Baby (07:36)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_22.mp3]
Nursing The Chairman’s Baby (Right Click and Choose Save As - if you wish to download)
Posted in
Quantitative Research, Industrial Research, Qualitative Research, Podcast Audio, Market Research, Articles |
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Monday, March 19th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) discusses ‘the industrial interview’.
Interviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations involving thousands of pounds worth of plant and hundreds of jobs.
The Industrial Interview (10:51)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_21.mp3]
The Industrial Interview (Right Click and Choose Save As - if you wish to download)
Posted in
Industrial Research, Quantitative Research, Podcast Audio, Market Research |
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Monday, February 26th, 2007
This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) written by Paul Hague, Director of B2B International, looks at the issue of ‘getting people to switch’.
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
Getting People To Switch (11:24)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_18.mp3]
The Problem With Price (Right Click and Choose Save As - if you wish to download)
Posted in
Customer Satisfaction, Podcast Audio, Articles |
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