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Podcast Audio

The ROI Of Market Research – New Podcast

ROI is an oft-repeated business mantra for any kind of major strategic investment, and market research is certainly no different from other business expenditure in this respect.
Market intelligence studies are often commissioned with laudable intentions – principal amongst these being the development and growth of the organisation concerned. However,

Questionnaire Design – Chapter 1

We’re very pleased to announce the publication of our latest e-book "Questionnaire Design" by Paul Hague.
Every Monday we’ll be releasing a new chapter of the book for you to read, both in pdf and audiobook format. To get the latest chapter in written format, just visit the B2B International blog and follow this

Latest market research podcast available today!

Part 3 of B2B International’s Marketing and Selling To Chinese Companies podcast is now online at www.themarketresearchpodcast.com.
If you are not already aware of the market research podcast, then you are missing out! Every Monday morning we publish the latest market research insight and discussion from experts in the field.
Make sure you

Podcast Ahoy!

As we promised last week, B2B International’s Market Research Podcast is back from its brief sabbatical.
We kick off this week with the first in a series of three podcasts on the subject of “Marketing and Selling to Chinese Companies”.
Subsequent parts of this and other podcasts will be

The Market Research Podcast returns!

The Market Research Podcast, the highly successful podcast site from B2B International, relaunches on Monday 19th May following a well deserved break!
2007 was an incredibly successful debut year for the Market Research Podcast and, after a few months working on new material – including a brand new audio book – we decided it

B2B’s First eBook Serialised On The Market Research Podcast

From today, we shall be publishing the podcast version of our highly successful ebook “A Practical Guide To Market Research” on our podcast site www.themarketresearchpodcast.com. Each Monday a new chapter will be published, avaiable to download for free. This week sees the publishing of the first chapter written by B2B International founder,

Podcast: The Questionnaire In Postal Research

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) follows on from last week’s podcast, and discusses the questionnaire in postal research and ways in which response rate can be improved.
As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very

Podcast: Making Your Ads Work Harder

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses the topic of of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising.
As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it

Podcast: Nursing The Chairman’s Baby

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses the prospect of ‘nursing the chairman’s baby’.
How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition.
Nursing The Chairman’s

Podcast: The Industrial Interview

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses ‘the industrial interview’.
Interviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations involving thousands of pounds worth of plant and hundreds of

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