Archive for the ‘Podcast Audio’ Category
Monday, June 9th, 2008
We’re very pleased to announce the publication of our latest e-book "Questionnaire Design" by Paul Hague.
Every Monday we’ll be releasing a new chapter of the book for you to read, both in pdf and audiobook format. To get the latest chapter in written format, just visit the B2B International blog and follow this link to the pdf at the bottom of the post. Alternatively, to obtain the audiobook version, simply visit our sister website The Market Research Podcast and download the latest installment there. And to make things extra-convenient, you can also subscribe to our iTunes feed to ensure you’re fully up-to-date.
The first chapter of the book looks at the role of the questionnaire in the wider research process, and at how the success (or otherwise) of almost any project relies heavily upon effective questionnaire design. Future chapters will cover topics such as deciding what type of questionnaire to use, the fundamentals of questionnaire design and how to frame questions to get the information that’s required.
To download Chapter 1 ("The Role of Questionnaires") click on the links below:
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eBook, Paul Hague, Podcast Audio |
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Monday, June 2nd, 2008
Part 3 of B2B International’s Marketing and Selling To Chinese Companies podcast is now online at www.themarketresearchpodcast.com.
If you are not already aware of the market research podcast, then you are missing out! Every Monday morning we publish the latest market research insight and discussion from experts in the field.
Make sure you don’t miss our new free audio book - “Questionnaire Design” - which is published from next Monday onwards.
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Podcast Audio |
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Wednesday, May 21st, 2008
As we promised last week, B2B International’s Market Research Podcast is back from its brief sabbatical.
We kick off this week with the first in a series of three podcasts on the subject of “Marketing and Selling to Chinese Companies”.
Subsequent parts of this and other podcasts will be available every Monday morning - so be sure to start your week with a goodly dose of market research insight and discussion from experts in the field.
For those who aren’t yet acquainted with our Podcast, you’ll find an extensive archive of our collected thoughts on markets, research and everything in between in a convenient, easy-to-digest MP3 format.
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Market Research China, Podcast Audio |
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Thursday, May 15th, 2008
The Market Research Podcast, the highly successful podcast site from B2B International, relaunches on Monday 19th May following a well deserved break!
2007 was an incredibly successful debut year for the Market Research Podcast and, after a few months working on new material - including a brand new audio book - we decided it was time to return.
Next Monday (19th May) sees the publishing of the first in a three-part podcast series on Marketing & Selling to Chinese companies. Following that, on the 9th June we will be starting the serialisation of our new free audio book “Questionnaire Design”. If you simply can’t wait until then, why not have a listen to our two audio books that are already available by clicking here.
Make sure you are subscribed to the podcast - if you aren’t already, visit the Market Research Podcast site at www.themarketresearchpodcast.com. Remember to check back on Monday!
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Podcast Audio |
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Monday, April 30th, 2007
From today, we shall be publishing the podcast version of our highly successful ebook “A Practical Guide To Market Research” on our podcast site www.themarketresearchpodcast.com. Each Monday a new chapter will be published, avaiable to download for free. This week sees the publishing of the first chapter written by B2B International founder, Paul Hague.
Throughout the publishing of the ebook on The Market Research Podcast, the B2B Blog will be publishing different content on Mondays.
Today’s chapter covers:
• The role of market research in helping business decisions through the systematic and objective collection of data.
• The applications of market research and how many studies are to help show the size of markets, to measure the satisfaction of customers with products, to guide new product development and to show people’s use of and attitudes to products.
• The Market Research Society’s Code Of Practice which sets out guidelines for protecting people who are interviewed and clients who commission research.
• The Data Protection Act that protects enforces data collection and analysis procedures to ensure that people’s wishes for confidentiality and anonymity are upheld.
For those of you who do not already have it (where have you been!?), you can download the ebook version of “A Practical Guide To Market Research” in PDF format by clicking here.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
Posted in
Quantitative Research, Industrial Research, Qualitative Research, Podcast Audio, Industry News, Market Research, B2B News |
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