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Paul Hague

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It

Behavioural Economics & Market Research: New White Paper

Behavioural economics isn’t new. In fact, marketers have been employing behavioural economics, sometimes unintentionally,

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its

Worlds Apart: A comparison of the market research industries in the USA and China

If, like me, you are sitting in the UK, running a market research

A Question of Emotions

How do emotions drive the choice of a supplier and how can we

The Wisdom Of Crowds

In this week’s Business Surgery, Paul Hague offers an interesting slant on the

What effect does emotion have on choosing a b2b supplier of goods and services?

In this week’s Business Surgery, Paul Hague looks at how we make decisions

The Net Promoter Score is Rubbish

Paul Hague this week advocates a simple, new metric to measure value.
In less

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in

If I think this, what do you think?

In this week’s Thursday Night Insight Paul Hague reflects on his thoughts on completing

Our industry expertise

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools

B2B International did a perfect job with this assignment. My sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation.

International Paper