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Online Research

The Growth of Online Market Research

A recent article featured in BtoB magazine – Online market research takes off
– suggests that internet surveys combined with more traditional research methods are becoming the norm.
The article estimates that 43% of all survey research carried out last year was conducted online.  Whilst quantitative consumer research has been

Marketing Budgets Show Resilience

Despite the belief that marketing budgets are among the first to suffer in a recession, a new report from the Chief Marketing Officer Council states that almost a third of global marketers are actually planning to increase their budgets this year.
According to the Marketing Outlook report, 29% of

The Cloud With The Silver Lining

In his latest Thursday Night Insight, Oliver Truman looks in detail at a creeping trend in our personal and business lives that is starting to have a profound impact on the way we interact with technology.
Every now and then an innovation comes along that makes you sit up

Continued Internationalisation Behind B2B Growth

Bucking the current environment of economic doom and gloom, leading business-to-business market research agency B2B International (with offices in the UK, US and China) recorded its twelfth consecutive year of growth between 2007 and 2008, to an annual turnover of £3.3m ($4.7m).
Business Development and Finance Director Matthew Harrison

Understanding Value Is Key

In this week’s Thursday Night Insight, Nick Hague assesses how valuable social networking really is today.
In the last week I have been bitten by a vampire, had a sheep thrown at me and been poked by numerous people I don’t even know!
No, I am not talking about the

B2B Deliver Client Value Through Software Investment

Specialist business-to-business Market Research agency B2B International has become the first organization to select the new Confirmit Horizons platform, which will support all of its Web and telephone interviewing activities.
Launched on January 31st this year, Confirmit Horizons is the first fully on-demand, multi-mode platform for Market Research, Customer

Modern Market Research Methodology Successful In China

In response to the opportunities created through the development and increasing adoption by Chinese business people in work-related communication of web 2.0 applications, particularly instant messaging (IM) and the online forum or message board system BBS, B2B International’s Beijing office has introduced IM applications into its range of methodologies

Sustainability is here to stay

Being green is growing in importance, and it’s an issue companies should ignore at their peril.
According to new research commissioned by Yahoo, more than three in four consumers (77%) define themselves as "green".  57% claim to have made a green purchase decision within the past six months.
 

Online Advertising Continues To Grow

More figures have been published to show that online advertising is becoming increasingly important in integrated marketing campaigns.
In a report released this month by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, U.S. internet advertising revenues for the first six months of 2008 amounted to $11.5 billion, a 15.2% increase

Online Advertising On The Up

Research conducted by the European Interactive Advertising Association (EIAA) shows that the internet is cementing its position as the advertising medium of choice.
81% of advertisers questioned have increased their allocated online ad spend this year and predict that 2009 and 2010 will see further growth.  82% of

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Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

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This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

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