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Online Marketing

B2B Marketing Has Changed: It’s All About Digital

Yesterday marked the 25th anniversary of the World Wide Web. So, today, we thought we’d mark the occasion by looking at why online has become so important for B2B marketing.
B2B marketing is going digital. In fact, it already has gone digital. Recent research by the CEB Marketing Leadership Council revealed that b2b buyers

B2B Social Media Marketing

Social media marketing seems very much to be the domain of consumer companies, but increasingly b2b organizations are being encouraged to get in on the act.
An interesting article written by one of B2B International’s clients, GlobalSpec, and recently published in Quirk’s, offers some handy tips to B2B companies taking their first steps in

Online On The Up

Yet more statistics that point to the ever growing importance of the internet for marketers:
A new report released by eMarketer reveals online advertising spend will grow by as much as 13.9% this year, to reach a record $25.8 billion. This double-digit trend is expected to continue until at least 2014,

B2B In 2011

With a new year upon us, we’re all wondering what surprises 2011 has in store. BtoB magazine makes its own predictions for the top trends this year. For more of their predictions, visit BtoB’s 2011 Outlook: Marketing Priorities and Plans survey.
This has been

Online Marketing Survey

With online marketing seemingly growing in importance all the time, we found it interesting to assess how much this really is the case. Emedia recently published results of its 2010 Online Marketing Strategy Survey conducted among marketers and digital marketers, some of the key findings of which are published below:


Record High for U.S. Internet Marketing

Yet more indication that the internet is the future for much of our marketing spend: in the first quarter of 2010, internet advertising revenues in the United States reached $5.9 billion, a 7.5% year-on-year increase.
The new figures, from the Interactive Advertising Bureau and PricewaterhouseCoopers, show the highest ever first-quarter revenue levels for

Seeing Red

This week, David Ward explains how a little extra thought could go a long way for some of our prospective clients.
I am colour blind. To be honest, I am so colour blind that my 6-year-old daughter takes great pleasure in telling me I’m getting my reds, greens and browns, my blues, purples,

More Marketing in 2010

Everybody knows that 2009 was a tough year, with marketing budgets in particular feeling the strain. Yet things are looking more promising for 2010 already – and on both sides of the Atlantic!
A survey conducted at the end of 2010 in the United States showed good news for marketers after a

More Than Just Fun and Games

In his first Thursday Night Insight, Alex Clements illustrates perfectly how keeping a close eye on the competition and being quick to spot opportunities can really strengthen your own market position.
Atari, Spectrum, Commodore, Sega, Nintendo, PlayStation, Xbox. Regardless of your age, you are highly likely to have heard of at least

Let Your Customers Talk To You

As technology – particularly advances in the capabilities of, and access to, the internet – improves so many of our lives in countless ways, we should not forget that ‘traditional’ means of seeking information and making purchases may still very much have a place.
According to recent research findings from UK-based telecommunications company

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B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

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