Home > Archive by category "New Product Development"

New Product Development

The Importance of Intuition and Judgement in New Product Research

People’s tastes and opinions can change over time which, especially when developing

Save The Company Of The Future!

Innovators Stand Firm:A Modern Day David Vs Goliath
Looking around the internet yesterday,

The Sincerest Form of Flattery

In this week’s Business Surgery, Simi Dhawan takes a look at the role of

Getting The Most Out Of Product Development Research

Mark Hedley this week considers the subject of how to approach product development research

Budget 2011 & The Role Of Market Research

In Chrissie Douglas’ latest Insight, she reflects on the entrepreneurial focus of the latest

The Restaurant Critics

In this week’s Thursday Night Insight, Peter Mullarkey tells us how going out for

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development

Does Size Matter?

Have you ever bought a large box of cereal, only to get home and

New and Old Make Gold

To mark its 30th birthday, Marketing Week commissioned a YouGov survey to find out

Think Global or Think Local?

Let’s face it – all businesses need to make a profit, and most

Our industry expertise

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools