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New Product Development

Save The Company Of The Future!

Innovators Stand Firm:A Modern Day David Vs Goliath
Looking around the internet yesterday, as researchers, things were a little different. Wikipedia was blacked out, Google had its logo blacked out and Twitter was alive with SOPA (Stop Online Piracy Act) talk. SOPA was created to promote prosperity, creativity, entrepreneurship and innovation

The Sincerest Form of Flattery

In this week’s Business Surgery, Simi Dhawan takes a look at the role of ‘copying’ within product and service development.
Being intrinsically nosy, it is no surprise that I have found myself in research. Of particular interest, is anything related to new product development – where the words ‘innovation’ and ‘creativity’ are frequently bandied

Getting The Most Out Of Product Development Research

Mark Hedley this week considers the subject of how to approach product development research
I read a recent interview with Nielsen’s American chief of product development Vicki Gardner, in which she talks about Nielsen’s approach to product development research. The interview reveals that Nielsen has recently announced its new strategy for product development research,

Budget 2011 & The Role Of Market Research

In Chrissie Douglas’ latest Insight, she reflects on the entrepreneurial focus of the latest Budget and the key role market research has to play.
Budgets…I have to admit…I have never really taken much notice of them. It just seems that each time the budget comes around, my husband reminds himself that he must

The Restaurant Critics

In this week’s Thursday Night Insight, Peter Mullarkey tells us how going out for an impromptu meal leads to a smorgasbord of options, washed down with plenty of discussion.
On a recent trip to Liverpool to visit an old school friend. My Girlfriend and I stayed in a hotel close to the shopping and

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development – is now available online.
In it, Julia Cupman assesses the importance of product development to a company’s growth prospects, focusing in particular on the vital role(s) that market research plays throughout all the different stages

Does Size Matter?

Have you ever bought a large box of cereal, only to get home and find that it doesn’t fit into your cupboard on onto the pantry shelf?  If you have, then it would seem that you’re not alone.  Which is exactly why Kellogg Co. is currently trialing a new "space-saving" cereal-box

New and Old Make Gold

To mark its 30th birthday, Marketing Week commissioned a YouGov survey to find out what the British public thinks have been the best brands, new products and advertising campaigns of the past 30 years.
More than 2,000 respondents chose their top three in each category of the study.

Think Global or Think Local?

Let’s face it – all businesses need to make a profit, and most are constantly thinking of ways to increase profits.  There are many different strategies which will enable you to do this, among them:

Concentrate sales efforts to sell more to your existing

Why Challenging Times Bring Changing Market Research Needs

Carol-Ann Morgan’s latest Thursday Night Insight post looks at how the current state of the economy impacts on our marketing and market research behaviour. Wider economic factors may be beyond our control, but that doesn’t mean to say we have no control over our own destiny..
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