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Matt Harrison

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of Marketing’s (CIM) ‘Knowing me, knowing you’ market research round table in Manchester on Friday. The purpose of the event was to consider how market research can shape marketing strategy.
On the day, Matthew talked about the different types of

B2B International posts its best ever start-of-year figures

Hot on the heels of its best ever year for growth in 2012, when turnover expanded by 28% to £5.1 million, business-to-business market research and business intelligence agency B2B International is setting more records.
The company’s rapid growth has continued apace in Quarter 1 2013, posting its best ever start-of-year figures.

B2B International records its best ever year

Another exceedingly strong year of growth for international business-to-business market research and market intelligence specialists
B2B International experienced its best ever year for growth in 2012, its turnover expanding by 28% to £5.1 million. Since its formation in 1998, the company continues its record of growing its revenue and making a profit

B2B Marketing Chief Congress

Last week, Shanghai, China, saw the hosting of the B2B Marketing Chief Congress 2013. B2B International was represented at this prestigious event by Matthew Harrison, Daniel Sun and Stephanie Teow, and Matt and Daniel were delighted to take to the stage on the Friday afternoon to present a session on B2B Market

Impressive growth continues for B2B International

Another strong year of growth for international business-to-business market research and market intelligence specialists
B2B International reported another excellent year in 2011, with revenue breaking the £4m (US$6.3m) barrier and profit increasing by 21% from £580,000 to £700,000 EBITDA*. Since its formation in 1998, the company continues its record of growing its

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in Shanghai: On Thursday, 22 September 2011, we will be running a Market With Intelligence course, and on Friday, 23 September 2011, we will host a course on Value-Based Marketing.
As with all our courses, these full-day, hands-on training workshops

Taking A Different Approach

B2B International’s Matthew Harrison was one of the expert market researchers to attend Marketing magazine’s annual Greater Insight round table last month.

On the day, Matt brought to the table his thoughts on ensuring success in both developed and developing markets:
Interest in developing markets such as China, India, Brazil and Russia has

Childbirth and How We Delight Customers

This week Matthew Harrison thinks back to the nerve-racking day his wife gave birth, and reflects on what this tells us about the different ways in which we measure customer needs
We headed down a tree-lined avenue and arrived at the hospital, an imposing building in an aspirational Connecticut suburb. A team of

Information, Intelligence and Wikileaks

With the Wikileaks website hitting headlines around the world, Matthew Harrison this week ponders the true value of turning information into intelligence
Plumbing the murkiest depths of my mind in search of a topic that would put the ‘Insight’ into my Thursday Night, I decided to leaf through a couple of UK and US

The Name Game

This week father-in-waiting Matthew Harrison reflects on the imminent addition to his family, and what this tells us about industrial branding.
It is a truth universally acknowledged that buying a house and getting divorced are the 2 most stressful experiences in life. Frankly this is a statement I find it difficult to agree

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