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Marketing Strategy

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool

Creating High Performing Marketing Functions for the Digital Age

Despite quick changes in marketing driven by the influence of social and digital media, the

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Getting the Most from Your Market Research Study

Market research is a hugely powerful tool in your corporate armour; it

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about

How To Move A Brand Forward

How do I move my brand forward? For many companies, both

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific –

Marketing Strategies or Business Ethics?

In this week’s Business Surgery, Stephanie Teow comments on the recent struggles of

Our industry expertise

We were reassured by B2B International's experience, and impressed by their proactive and flexible approach and their strong insights.

BJL

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

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