Home > Archive by category "Marketing Strategy"

Marketing Strategy

Winning B2B Marketing Strategies: A Conference

This Thursday will see the hosting of The B2B Marketing Conference –

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool

Creating High Performing Marketing Functions for the Digital Age

Despite quick changes in marketing driven by the influence of social and digital media, the

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Getting the Most from Your Market Research Study

Market research is a hugely powerful tool in your corporate armour; it

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about

How To Move A Brand Forward

How do I move my brand forward? For many companies, both

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific –

Our industry expertise

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

NES Group LTD

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group