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Marketing Strategy

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Getting the Most from Your Market Research Study

Market research is a hugely powerful tool in your corporate armour; it

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about

How To Move A Brand Forward

How do I move my brand forward? For many companies, both

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific –

Marketing Strategies or Business Ethics?

In this week’s Business Surgery, Stephanie Teow comments on the recent struggles of

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in

Positive Outlook for Industrial Companies

Good news this month for many of our clients! According to a new

Our industry expertise

Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

BEUMER

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel