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Market Research

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried,

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Online Research Continues To Rise

A recent report on the market research industry by Quirks, a market research media company,

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

The Future Looks Bright for the UK Game Market

A recent industry study by market research specialist B2B International reveals positive views on the

Our 5 Key Features of a Great Research Brief

In November, we wrote a blog post on ‘How to write a great research brief’,

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014

Top Tip 9: Make your b2b content relevant, compelling and shareable

It’s day nine of our ’10 Top Tips For B2B Marketers To Make 2014

Our industry expertise

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

Vodafone

Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.

Trinity Mirror