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Market Research

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented

10 Top Tips for Improving Research Quality through Respondent Selection

The best research comes from asking the right questions to the right people. However, significantly

5 Critical Factors You Need To Think About When Conducting International Market Research

International market research is now the norm. Large corporates are commissioning research projects that cover

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried,

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Online Research Continues To Rise

A recent report on the market research industry by Quirks, a market research media company,

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

The Future Looks Bright for the UK Game Market

A recent industry study by market research specialist B2B International reveals positive views on the

Our 5 Key Features of a Great Research Brief

In November, we wrote a blog post on ‘How to write a great research brief’,

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

Our industry expertise

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates

Generating highly relevant and actionable customer and market insights, the B2B International research models align well with our business needs and provide foundational support for our long-term strategic planning.

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