Archive for the ‘Market Research’ Category
Last week, Shanghai, China, saw the hosting of the B2B Marketing Chief Congress 2013. B2B International was represented at this prestigious event by Matthew Harrison, Daniel Sun and Stephanie Teow, and Matt and Daniel were delighted to take to the stage on the Friday afternoon to present a session on B2B Market Research.
The B2B International-led session was well received, with marketers from such multinationals as 3M, BP, Fujitsu and Honeywell in attendance. The event, which is a key date in the calendar for China’s leading B2B marketers, also attracted a number of international marketers who had flown in from all four corners of the globe. The B2B International team looks forward to speaking at, and attending, many more of these events in the future as it’s a great opportunity for networking, knowledge-sharing, and spreading the word about the value of b2b market research.
The champagne is on ice…! While we’re certainly not counting our chickens, everyone at B2B International has been delighted to find out this week that we have been shortlisted in the the Best Agency with a turnover under £20million category at the Market Research Society’s 2012 Research Awards, to be held in London in December.
With a record number of entries this year, being chosen as a finalist is in itself quite an achievement. While we’ll no doubt be secretly crossing our fingers come December, we are really pleased to have our achievements of the last 12 months recognised by the MRS, and we hope, most of all, that all our hard work and efforts have been appreciated by our clients.
B2B International, which has chosen Manchester’s The Christie as its nominated charity of the year, has beaten its annual fundraising target of £1,000 in less than six months.
The business-to-business market research specialist – which also has an office in London as well as in locations across mainland Europe, North America and Asia – now hopes to double its initial target.
Fundraising activities by the team have included: helping at the Manchester United bucket collection at their final home game of the season; Research Executive Kyle Cockett cycling the Manchester to Blackpool bike ride; as well as various cake-bakes, book-swaps and a company raffle.
B2B International Marketing Manager, Caroline Harrison, says, “We are thrilled to have reached our target so far ahead of schedule and are more committed than ever now in continuing to raise funds for this worthy cause. Many staff and their families have been touched by cancer and this effort shows the support to the charity.”
Natalie Pike, Corporate Fundraising Officer, from The Christie added, “We are delighted that B2B International nominated The Christie as its chosen charity this year and are grateful to both them and all our other fundraisers for every penny they raise.”
Find out more about the work The Christie does at: http://www.christie.nhs.uk/
More and more clients are coming to us at an early stage in the creation of a research brief to get our thoughts not only on how we can help research the problem but also to get our help and backing to get buy-in to the project from inside and help fight the internal bureaucracy. If you try and battle the red tape you will get nowhere. Instead, follow these 4 simple rules to get your research project off the ground and you will stand a greater chance of business success:
• Go against the path of least resistance. Find out who is bought in to your way of thinking and then get them onside.
• Use the resources that are close to hand. Don’t go to many lengths to get a large budget straight away. Instead, use people you know, desk research and other resources/budget that you have to help you get the wheels in motion and any evidence you may need to move to the next level.
• Secure only the commitment you need for the short term. Don’t try to get the board’s buy-in from the get-go. Instead make sure that everyone is clear to what you are trying to achieve and then get the least amount of commitment you need to take your project to the next stage.
• Move quickly. Most good ideas stall because they don’t have the necessary momentum. Put your all behind the project or it will die and atrophy.
To find out how B2B International can help your organisation, contact one of our international offices http://www.b2binternational.com/contact-b2b/ or find out about what is important when putting a research brief together http://www.b2binternational.com/publications/articles/market-research-brief/
In March/April 2012, Asia Research (the industry journal for the market research industry in Asia) conducted its fifth annual survey of corporations in Asia who undertake market research through external firms. 108 interviews were conducted with individual research buyers in various corporations across Singapore, with some of the key findings summarized below:
On average, 7.1 projects (mean figure) are commissioned each year, a figure which has not changed much in the last year. Most companies (41%) commission between 2 and 4 projects.
Referrals was the most popular way of finding out about new market research agencies, with ‘consulting colleagues within their company’ (79%) and ‘consulting personal contacts in the research industry’ (77%) by far the most widespread methods employed. Attending networking conferences and seminars (51%), formal reviews of agencies (49%), receiving sales calls (46%) and Internet searches (45%) were the next most commonly used approaches.
Of the types of research suppliers used, almost 9 out of 10 research buyers (88%) turn to large multi-national agencies, the benefits of which are seen to include their networks, proprietary tools and specialism in certain sectors. Continuing staff churn, compounded by merger and acquisition activity, is, however, causing some dissatisfaction.
Notably there has been an increase this past year in the use of online panel companies (44%), and it should also be noted that DIY research is used by more than a third of research buyers. In a similar vein, while just 19% of respondents were aware of the recent launch of Google Consumer Surveys, 60% showed some interest in using this facility.
While there is a net increase in research budgets in 2012, this is much lower than research buyers had predicted they would have available to them. Furthermore, the net increase is mainly down to FMCG clients, with many other sectors reporting a net fall in budgets.
For more information on this survey, please visit the Asia Research website, http://asia-research.net/