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Market Research

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial metrics such as sales, gross margin and cash are still essential measures in any business. However, they do not provide a measure of general business performance. Business performance metrics (measures of general business performance) are relatively new concepts, and there

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It can be used to transform any tedious chore into a fun or amusing game. While the concept of gamification is fairly new, the use of games for our entertainment and enjoyment is not. So, how can gamification be used in

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and the final tip of the series looks at how you can deal with shorter attention spans! We hope you’ve enjoyed the series and found our tips both interesting and useful. To read yesterday’s top tip, click

Top Tip 9: Make your b2b content relevant, compelling and shareable

It’s day nine of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and the penultimate tip of the series looks at how you can make your b2b content relevant, compelling and shareable! To read yesterday’s top tip, click here: Top Tip 8.
 
Top Tip 9: Make your b2b

Top Tip 8: Keep your stakeholders on-side

It’s day eight of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can keep your stakeholders on-side! To read yesterday’s top tip, click here: Top Tip 7.
 
Top Tip 8: Keep your stakeholders on-side
Make stakeholder consultation a priority. Developing constructive

Top Tip 7: Maximise engagement from your staff

It’s day seven of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can maximise engagement from your staff! To read yesterday’s top tip, click here: Top Tip 6.
 
Top Tip 7: Maximise engagement from your staff
Customer loyalty starts from within

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can build long-lasting customer loyalty! To read yesterday’s top tip, click here: Top Tip 5.
 
Top Tip 6: Use your insight to build long-lasting customer loyalty
Make sure the

Top Tip 5: Market Intelligence

We’ve reached the halfway point of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can get the most out of your market intelligence! To read yesterday’s top tip, click here: Top Tip 4.
 
Top Tip 5: Getting the most from your

Top Tip 4: Insights From Your Market Research

It’s day four of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can gain valuable insights from your market research! To read yesterday’s top tip, click here: Top Tip 3.
 
Top Tip 4: Ensure your market research findings deliver insight
Focus

Top Tip 3: Market Research Surveys

It’s day three of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and we have our third top tip waiting for you below! To read yesterday’s top tip, click here: Top Tip 2.
 
Top Tip 3: Ensure your research surveys are as effective as possible
Start with the

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