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Market Research

10 Top Tips for Improving Research Quality through Respondent Selection

The best research comes from asking the right questions to the right people. However, significantly

5 Critical Factors You Need To Think About When Conducting International Market Research

International market research is now the norm. Large corporates are commissioning research projects that cover

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried,

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Online Research Continues To Rise

A recent report on the market research industry by Quirks, a market research media company,

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

The Future Looks Bright for the UK Game Market

A recent industry study by market research specialist B2B International reveals positive views on the

Our 5 Key Features of a Great Research Brief

In November, we wrote a blog post on ‘How to write a great research brief’,

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It

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