Archive for the ‘Market Research USA’ Category
Tuesday, June 3rd, 2008
B2B International’s latest office is about to open in New York, USA. At a time when all talk in the media is of a stuttering US – and indeed worldwide – economy, why are we heading Stateside now?
After a decade spent consolidating our position as one of the UK and Europe’s leading business-to-business market research agencies, B2B International opened its Asia-Pacific headquarters in Beijing in 2006. In the run-up to establishing B2B International China, the demand from clients wishing to find out more about Asia-Pacific markets – in particular China – had been unprecedented.
Yet, whilst this dramatic appetite for research in the East was occurring, interest in Western markets – both European and American – continued to be of huge importance to B2B International. Notably, both the market research we conduct into North America and that carried out on behalf of our US clients, remain consistently strong.
Given the current lack of confidence in the US economy, many US corporates are interested in finding new markets outside of the United States. With the dollar currently at a low and relatively weak domestic demand, there is an incentive for businesses to look overseas and to commission market researchers to evaluate opportunities for them. Since B2B International specialises in international business-to-business market research, we are in a very strong position to work for companies interested in research of this kind.
US market research buyers – like those in the rest of the world – are showing an increasing interest in commissioning research on Asia, in particular research on market assessment studies and potential opportunities. Indeed, we have seen a 35% increase in the number of US clients commissioning this type of project over the last 6 months alone. The bi-lingual team in the B2B International China office is ideally placed to meet the needs of American corporations wishing to find out more about Asia.
There remains great interest in conducting research across Europe. Given the idiosyncrasies of European countries in terms of their cultural trends, industry strengths and weaknesses, and market research offerings and opportunities, it is vital to entrust your market research to somebody who understands these differences. With native speakers of every European language based at our UK head office, B2B International fits the bill perfectly.
Tomorrow’s blog post takes a more in-depth look at what B2B International can offer American clients.
Posted in
Market Research USA, Market Research China, Market Assesment |
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Monday, May 12th, 2008
Following the opening of its new office in New York, B2B International is pleased to announce the dates of its New York business-to-business marketing workshops in October 2008.
The workshops will take an interactive format and be led by senior business-to-business marketing and market research practitioners. There are two workshops - on Tuesday 21st October and Wednesday 22nd October - each of which is designed to provoke discussion and learning around key business-to-business issues.
On Day 1 (Tuesday 21st October) we will consider the challenge of branding and differentiation in business-to-business markets. For example, how do make our offer distinct when our competitors offer something extremely similar, and when the buyer’s decision-making unit is dispersed throughout the organisation?
On Day 2 (Wednesday 22nd October) we consider the equally significant challenge of segmentation and CVP development in business-to-business markets, on an international basis. For example, is it effective to rely on the obvious firmographic criteria of geography, company size and company type when targeting our offering at a worldwide b2b market? If we decide to use a needs-based segmentation, how can we reliably identify the needs of the market and how do we implement the segmentation? What are the implications of implementing a single CVP across different geographies?
The workshops will be led by Paul Hague, a world-renowned business-to-business marketing and market research expert, with 35 years’ experience behind him. Paul remarks:
We have conducted business-to-business marketing workshops for some of the largest corporations in the world, across the fields of engineering, chemical and petrochemical, gases, construction, pulp & paper and many more. In the last year alone, we have run sessions in Beijing, Shanghai, Singapore and London, with great success. Our New York office allows us to bring this offering to our many US-based clients.
A detailed programme of the sessions will shortly be made available. In the mean time, enquiries regarding the workshops or our market research capability in the United States should be directed to our New York office at newyork@b2binternational.com.
Posted in
Market Research USA, Paul Hague, Segmentation, Branding, B2B News |
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Tuesday, April 29th, 2008
B2B International’s USA office opens in White Plains, New York in June 2008.
This office will allow us to better meet the needs of our many North American clients, as well as providing us with an on-the-ground data collection presence in the United States for all of our clients worldwide. From New York we we will offer our full range of qualitative and quantitative market research services, across the following sectors: chemicals and petrochemicals, pharmaceuticals, engineering and manufacturing, construction, education, finance, IT, paper & print, telecoms and transport.
Julia Cupman, who has been named Business Development Manager of the US company, explains:
B2B International has set out ambitious international expansion plans, and the opening of our New York office is an important element of that strategy. Following the success of our Asian subsidiary in China, we are now ideally placed to meet the needs of our Clients, wherever they may be based and whichever geographies they wish us to explore.
For further details about our services in the United States, please email newyork@b2binternational.com or call +44(0)161 440 6000 and ask for Julia Cupman or Matthew Harrison.
Posted in
Market Research USA, Julia Cupman, Matt Harrison, International Market Research, Market Research |
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