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Market Research USA

Worlds Apart: A comparison of the market research industries in the USA and China

If, like me, you are sitting in the UK, running a market research business on three different continents, it can feel like you have an average body temperature but it is made up of a foot in the fire and the foot in the fridge. The fire and the fridge are the

B2B International records its best ever year

Another exceedingly strong year of growth for international business-to-business market research and market intelligence specialists
B2B International experienced its best ever year for growth in 2012, its turnover expanding by 28% to £5.1 million. Since its formation in 1998, the company continues its record of growing its revenue and making a profit

Global Market Research 2011 – An Industry Report

The new ESOMAR global market research industry report for 2011 shows that the industry has now grown to US $31.2 billion in 2010.  
This represents an overall growth  of 5.2% and 2.8% after adjustment for inflation – a significant improvement on 2009 but in line with expectations of economic

The Cost of Good Market Research

ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which evaluates the pricing of different types of market research around the world.
One of the interesting points highlighted by the study – which was conducted among 100 countries – was the huge variety, not only of prices, but also of

Research Reveals Engineers Want Universities to Teach Business Skills

 A recent study for Tufts University by market research specialist B2B International examines how universities can develop engineers and scientists into business leaders of the future.
One of the biggest challenges facing any higher education institution is attracting students through its doors. The Tufts Gordon Institute, part of Tufts University’s School of Engineering

Global market research grows… but only just

ESOMAR, the world organization for enabling better research into markets, consumers and societies, confirmed this week a slowdown in market research revenues worldwide.  Although global market research revenues grew by 4.5% in 2008 to reach US$32 billion, this only equates to a net 0.4% increase when inflation is taken into

Global Opportunities Abound

A recent article in BtoB Marketing – Thinking global may help U.S. marketers – argues that many emerging international markets still offer rich opportunities for domestic marketers, even in spite of the global economic downturn.
China in particular, is

Top US Brands

The most valuable retail brand in the United States has been revealed in a report just released by Interbrand.
Walmart took the top spot by a huge margin, followed by Best Buy, Home Depot, Target and CVS.  With a brand value of $129 billion, Walmart –

Further Expansion By B2B International

Against current predictions of economic doom and gloom, B2B International shows signs of growth.
At its UK head office in Bramhall, Manchester, the company has taken more floor space to accommodate new research executives, a larger in-house phone unit and expanded medical and educational research divisions.
With a

The Biggest Survey On The Planet

In a topical Thursday Night Insight blog post, Caroline Harrison reflects on why this week’s American elections have resonance for marketers and market researchers everywhere.
It probably hasn’t escaped your notice that the U.S. presidential elections took place earlier this week.  Throughout Tuesday evening and into the early

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B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

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This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

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