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Archive for the ‘Market Research USA’ Category« Previous EntriesGlobal Market Research 2011 – An Industry ReportFriday, September 16th, 2011  The new ESOMAR global market research industry report for 2011 shows that the industry has now grown to US $31.2 billion in 2010. This represents an overall growth of 5.2% and 2.8% after adjustment for inflation – a significant improvement on 2009 but in line with expectations of economic recovery. Some of the key highlights of this report include:
For a more detailed look at the figures visit: http://www.esomar.org The Cost of Good Market ResearchMonday, July 12th, 2010  ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which evaluates the pricing of different types of market research around the world. One of the interesting points highlighted by the study – which was conducted among 100 countries – was the huge variety, not only of prices, but also of research methodologies favoured or employed in different geographies. For example, online research is not available in every market; similarly, face-to-face interviewing is not conducted everywhere. However, one of the most notable findings from the perspective of B2B International, which researches markets worldwide from its offices in the UK, USA and China, was the fact that the USA topped the rankings as the most expensive market globally in which to conduct research. Matthew Harrison, Director of our New York office, explains why the results of the survey did not come as a surprise to him:
Harrison, however, additionally points to a slightly more unusual contributor to the high prices associated with the US:
These facts aside, Harrison is keen to point out that while the actual price of research in the States may appear on the high side, the return on investment gained from good quality market research should never, ever be underestimated. Research Reveals Engineers Want Universities to Teach Business SkillsWednesday, March 24th, 2010  One of the biggest challenges facing any higher education institution is attracting students through its doors. The Tufts Gordon Institute, part of Tufts University’s School of Engineering in Boston, Massachusetts, recently commissioned global market research specialist B2B International to research the views of potential masters degree students across North America. The project’s objective was to assist Tufts Engineering School in updating its innovative masters program in management specifically aimed at engineering and science graduates—the Master of Science in Engineering Management (MSEM). The MSEM degree is a relatively new phenomenon, only recently appearing at various top universities across North America. Tufts University has been one successful school with this offering, and its directors were interested to learn more about potential students’ preferences so it could optimize the program further. Eve Lenkowsky, Research Executive at B2B International explains, “Typically, science and engineering college graduates have been faced with the choice of either learning about business completely outside of their scientific fields, or simply continuing with an advanced engineering or science program like a masters or Ph.D. Few institutions give ambitious science graduates the chance to make their skills more applicable to the modern workplace and, in particular, management positions. Our project confirmed that there is a rising need for this kind of offering.” The study was conducted among American and Canadian professionals who had all previously completed an undergraduate course in engineering or science. Nearly all are currently employed in an engineering, scientific or technical role and stated a possible interest in pursuing a graduate masters degree or Ph.D. in engineering or science. Carried out via e-survey, some of the key findings from the study include the following:
Mary Viola, Engineering Management Program Director, concluded, “We were very pleased with the success of the research. The feedback from the participants reveals clear trends and preferences which we will build into our program to meet the needs of our potential students even more effectively. We look forward to better serving students who are looking to develop into leaders of technology companies.” NOTES With 30 years’ experience in business-to-business market research, B2B International has built up an impressive client portfolio and has published books, white papers and articles on marketing and market research. It has offices in three continents (North America, Europe and Asia) where its research specialists have researched all the major geographical areas of the world. B2B International’s offering includes market assessment and market entry studies, segmentation studies, product development studies, branding studies, customer satisfaction and employee satisfaction research, pricing strategy and advertising studies. B2B’s leading practitioners have also run a large number of training courses on marketing and market research. About The Tufts Gordon Institute Their focus on engineering leadership, innovation and entrepreneurship – in classes, hands-on projects and real-world experiences – gives students the practical leadership tools they need not only to advance their careers, but to inspire teams, and to encourage and develop innovative ideas that will make a difference in the world. Global market research grows… but only justMonday, September 14th, 2009
ESOMAR, the world organization for enabling better research into markets, consumers and societies, confirmed this week a slowdown in market research revenues worldwide. Although global market research revenues grew by 4.5% in 2008 to reach US$32 billion, this only equates to a net 0.4% increase when inflation is taken into account. According to the latest ESOMAR Global Market Research Report, market research revenues in 10 of the top 25 market research markets showed a decline after inflation. While the growth rate has undoubted been affected over the past year because of the economic downturn, according to ESOMAR President Gunilla Broadbent, “the sustained growth in some emerging markets, particularly Latin America, is encouraging.” North America, which is responsible for almost one third of all global marketing research revenue, was affected by the downturn with both the USA and Canada posting small declines (of negative 2.1 and 2.2% respectively) after adjustment for inflation. While Europe as a whole showed little growth (slowing to 4.7%, or 0.9% after inflation), both the UK and German market research industries bucked the trend by each posting 2.5% net growth. The strongest performing region was Latin America where market research revenues grew by 5.6% after inflation (13.4% actual). Market research in Argentina, Peru and Panama was particularly strong. Asia-Pacific, which has boasted strong growth in recent years, slowed a little. However, with 6.3% year-to-year growth (2.1% after inflation), Asia-Pacific still fared better than most other regions. The annual ESOMAR Global Market Research Report also revealed some interesting statistics about the market research industry in general. In terms of research methodologies, quantitative research methods account for 80% of global research spend. Qualitative research methods account for a further 14%, with desk and secondary research taking the remaining 6%. Online research and online traffic/audience measurement now account for at least 10% of overall research spend in 22 countries (74 countries are covered by ESOMAR’s report), increasing from 18 countries in 2007. Global Opportunities AboundThursday, April 23rd, 2009
A recent article in BtoB Marketing – Thinking global may help U.S. marketers – argues that many emerging international markets still offer rich opportunities for domestic marketers, even in spite of the global economic downturn. China in particular, is suggested as a market still offering excellent opportunities for U.S. companies. It is useful to note that the country’s premier, Wen Jiabao, last month predicted an 8% growth in China’s GDP this year, which, while not as large as last year’s growth, is still better than that of many countries. One potential opening highlighted is for U.S. companies that put an emphasis on customer service. They may be able to take advantage of overseas opportunities, as it is suggested that companies in a number of other countries are much less tolerant of poor customer service. In China, for example, 55% of companies have switched vendors in the past year because of perceived unfulfilled customer service expectations. Sweden (46%), India (44%), Italy (44%), Finland (43%) and companies in Asian countries other than China (36%) all have a tendency to switch vendors more than their US counterparts (22%). With emerging markets such as China and India having increasing service expectations, there is the assumption that they may not be loyal to particular brands, suppliers, etc. Resultantly, they may be willing to make the potentially lucrative move from their existing domestic partners to foreign counterparts, as long as these new companies can offer them what they are looking for. To find out how we can help you to grasp the opportunities presented by China and other Asian markets, visit www.b2binternational.com/China « Previous Entries |
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