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Archive for the ‘Market Research Conversations’ CategoryAn Insightful DiscussionTuesday, August 2nd, 2011  Every year, Marketing Magazine gathers together a panel of experts for its Greater Insight Round Table event. On the day, some of the UK’s leading market researchers discuss what’s hot and what’s not at the moment. This year, one of the main findings was that there is now no end of channels for gauging opinion, something which only heightens the need to know which data will provide the most effective insights for clients. To see what the experts had to say in full, please click here Market Research Conversations – Psychology And Market Research – Podcast AudioMonday, July 24th, 2006
This latest edition of Market Research Conversations is with Cathy Bakewell. Cathy studied for her first degree in psychology at Manchester University and carried out her Masters at UMIST. This understanding of what makes people tick helped her on to the marketing ladder working firstly in the advertising department at the Guardian Newspaper group. Since becoming a full time academic, Cathy has researched many aspects of buying behaviour including how men make buying decisions. As if this is not enough, Cathy is skilled in Latin American dance and won fifth place in the British National Latin American championships last year. Wow! The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.
Cathy Bakewell In this audio podcast Paul and Cathy discuss how psychology affects market research. Market Research Conversations – Episode 03 (42:15) [http://www.b2binternational.com/b2b-blog/iwp/mrc_03.mp3] If you like this audio content, you may be interested in our Free online E-book/Audio Book “A Practical Guide to Market Researchâ€? which you can listen to on this site or download for later listening. If you have feedback about our content then please leave your comments in the section below. This helps us gauge the type of content visitors to the site like the most. Market Research Conversations – Client-Agency Relationships – Podcast AudioWednesday, June 28th, 2006
This latest edition of Market Research Conversations is with David Seaman who has extensive experience of research and the way it can best be used, mainly from the client side. David worked for the Manchester based Co-operative Group in various information, research, marketing and strategic posts for more than 30 years. Because of the wide variety of activities undertaken by the Co-operative Group David has researched assorted product categories from beans to funerals. David has now left the Co-operative Group and is pursuing a portfolio career with an academic component (lecturing at the Manchester Business School, MMU and the University of Salford), as well as consulting. He is former Chair of the North West branch of the Market Research Society and was elected a Fellow of the MRS in 2002. The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.
David Seaman (Left) & Paul Hague (Right) In this audio podcast they discuss various Market Research issues including how the industry responds to change. Market Research Conversations – Episode 02 (31:51) [http://www.b2binternational.com/b2b-blog/iwp/mrc_02.mp3] If you like this audio content, you may be interested in our Free online E-book/Audio Book “A Practical Guide to Market Researchâ€? which you can listen to on this site or download for later listening. If you have feedback about our content then please leave your comments in the section below. This helps us gauge the type of content visitors to the site like the most. Market Research Conversations – With Andrew Vincent – Podcast AudioFriday, June 9th, 2006
Today’s guest interview is with industry executive Andrew Vincent. Andrew has over 20 years research experience, nine of them as Managing Director. Between 1996 and 2002 he was MD of B&MR and then from 2002-2005 he was European MD of Wirthlin Worldwide responsible for 100 staff across offices in Manchester, London and Brussels and a turnover of c£9m. During his career, Andrew has always maintained an active participation in client problems. He has worked in a wide variety of markets both in the UK and overseas and has particular interests in a strategic approach to new product development, branding and customer satisfaction. Andrew has presented to research audiences in France, Germany, Netherlands, Spain, Sweden, Thailand, US and of course the UK. Andrew has given papers at the UK Market Research Society Annual Conference on six occasions. He also regularly undertakes training within the industry. He has led training on B2B research at the MRS five day residential “Summer School� since 2001 and also leads their three day residential “Essentials of Qualitative Research�. The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.
Andrew Vincent (left) Paul Hague (right) In this audio podcast they discuss various Market Research issues including how the industry responds to change. Market Research Conversations – Episode 01 (35:44) [http://www.b2binternational.com/b2b-blog/iwp/mrc_01.mp3] If you like this audio content, you may be interested in our Free online E-book/Audio Book “A Practical Guide to Market Researchâ€? which you can listen to on this site or download for later listening. If you have feedback about our content then please leave your comments in the section below. This helps us gauge the type of content visitors to the site like the most. |
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