ROI is an oft-repeated business mantra for any kind of major strategic investment, and market research is certainly no different from other business expenditure in this respect.
Market intelligence studies are often commissioned with laudable intentions – principal amongst these being the development and growth of the organisation concerned. However,
Following on from yesterday’s blog post, the second part of Julia Cupman’s 3-part feature on increasing sales in challenging times continues by looking at some of the questions a market entry or market assessment study should help to answer:
There is an obvious requirement for market knowledge and market
A new B2B International white paper – Using Market Research For Product Development – is now available online.
In it, Julia Cupman assesses the importance of product development to a company’s growth prospects, focusing in particular on the vital role(s) that market research plays throughout all the different stages
The most valuable retail brand in the United States has been revealed in a report just released by Interbrand.
Walmart took the top spot by a huge margin, followed by Best Buy, Home Depot, Target and CVS. With a brand value of $129 billion, Walmart –
Customer loyalty is of paramount importance in today’s economic climate. We have many opportunities to satisfy our customers but what if on the one occasion we don’t reach the dizzy heights we have set ourselves and a customer wishes to make a complaint!
New research conducted by Charter UK within
We recently commented on the importance of staying in touch with your customers in one of our Thursday Night Insight slots. With new research showing that, shockingly, the average European consumer spends more than two-and-a-half hours each week dealing with the customer service departments of various companies, it is important we
Retaining loyal customers, generating turnover and responding to global competition are becoming increasingly challenging. And the current economic climate doesn’t help as financial pillars appear to shake and stumble, draining confidence amongst businesses of all kinds.
In times like these, it is crucial to remain focused. Forecasts are
In a week of undoubted economic turmoil across the globe – and in particular for American and European markets – Alaric Fairbanks, General Manager of B2B International’s Beijing office, gives us a timely analysis of how things are shaping up in China.
Over the last few months and particularly
In his most recent Thursday Night Insight post, Matthew Harrison ponders how advancements in technology have impacted on – and continue to affect – the way we live our lives and conduct our business.
My colleagues may laugh, but I’ve always considered myself relatively in-touch with the latest technological
A recent online survey conducted by BtoB found that more than half of business-to-business marketers are increasing their overseas marketing budgets. This is in the face of global economic tightening, which is being felt in the United States as much as – if not more than –