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Market Assesment

Study Reveals Top 100 China Brands

A recent study, commissioned by WPP and conducted by Millward Brown, has revealed the most valuable Chinese brands and highlighted the growth that Chinese brands are seeing across different industries. The top 10 brands, as revealed by the 2014 WPP BrandZ Top 100 Most Valuable Chinese Brands study, are shown below.

The Future of the North Sea Oil and Gas Industry

 
A recent report, conducted by B2B International on behalf of Barclays, has highlighted the optimism surrounding the United Kingdom Continental Shelf (UKCS) and in particular the future of the oil and gas industry in the North Sea.
Currently, activity in the North Sea is thriving, with investment at its highest for 30 years

The Cinderellas Of The Business World

Small companies, namely those employing fewer than 50 people, account for over 99% of all businesses in any country. They are run by people who know their trade. Most of them have been in existence for more than 10 years compared to the job hoppers in large companies who switch positions like musical

Politically Correct

Gerry Caffrey’s first Thursday Night Insight explains why politics should never be ignored.
At B2B International we conduct many market assessments for companies considering expanding into new countries with their products. Our analysis for these studies routinely examines many market forces. Among these are political and regulatory trends at work in each

A Recessionary Review of Market Research in the USA

 As first published in the latest issue of BIG Times, the Business Intelligence Group’s regular newsletter, B2B International’s Caroline Harrison, currently based in our New York office, examines the market research industry in America over the course of the recession:
Hot on the heels of the successful opening of its Beijing office in 2006,

Marketing is Making a Difference

Marketing departments were often among the first to feel the strain last year as the global recession took hold. Redundancies, reduced budgets and extra pressure to demonstrate ROI were commonplace. But, while marketers were trying to show how their roles made a difference to their company’s bottom line, it would seem that

Market Assessment: Finding Out The Facts

Colleagues in our White Plains, New York office, spotted the following article in their local newspaper, the Westchester County Business Journal. In something of a ‘Business Agony Aunt’ column, advice is given to a company looking to expand into a new area – and which is basically asking about market assessment studies.

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions are not always quite as well received as we might hope.
In 1687, Sir Isaac Newton compiled his three laws of motion. The third law is commonly reported as…
 “To every action there is an equal and opposite reaction”
 Whilst

Continued Growth for B2B International

B2B International’s consistent growth continued in 2009 despite the difficult economic environment. The company’s turnover increased by 10% and is now approaching the £3.5 million mark (over US$5 million). B2B International has experienced year-on-year growth in every year since its formation in 1998.
“2009 was a challenging time throughout

More Than Just Fun and Games

In his first Thursday Night Insight, Alex Clements illustrates perfectly how keeping a close eye on the competition and being quick to spot opportunities can really strengthen your own market position.
Atari, Spectrum, Commodore, Sega, Nintendo, PlayStation, Xbox. Regardless of your age, you are highly likely to have heard of at least

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