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Mark Hedley

Chinese Companies Inching Into Europe

Mark Hedley this week looks at the news of Saab’s acquisition by Chinese-Japanese consortium and how it is just the latest example of the increasingly global aspirations of Chinese companies.
A recent report by Rhodium Group suggested that Chinese outbound FDI could reach $2 trillion by 2020, with Europe being the favoured

The Art of Employee Engagement in China

This week, Mark Hedley takes a timely look at the issue of employee satisfaction
With rising unemployment figures, reduced income levels of the majority of workers and the contentious issue of bankers’ bonuses continuing to provoke strong public feeling in the UK, it seems the issue of how to keep employees satisfied and

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in Shanghai: On Thursday, 22 September 2011, we will be running a Market With Intelligence course, and on Friday, 23 September 2011, we will host a course on Value-Based Marketing.
As with all our courses, these full-day, hands-on training workshops

Getting The Most Out Of Product Development Research

Mark Hedley this week considers the subject of how to approach product development research
I read a recent interview with Nielsen’s American chief of product development Vicki Gardner, in which she talks about Nielsen’s approach to product development research. The interview reveals that Nielsen has recently announced its new strategy for product development research,

Bring Me Sunshine

Ever the researcher, Mark Hedley this week ponders how easy and practical it is to measure happiness
As we move out of the long British winter and into the first days of spring I can feel my mood lighten a little every day as the long dark winter nights turn into bright

Entering Chinese Business To Business Markets

The opportunities presented by the Chinese market are becoming increasingly difficult for Western businesses to ignore. Despite the global economic crisis, China’s economy still managed to achieve a GDP growth rate of 8.3% in 2009, and some industries (such as the automotive and pharmaceutical sectors) continued to see double-digit growth throughout the economic downturn.

Anyone For A Bucksstar Coffee?

On his latest trip to China Mark Hedley discusses the impact of the brand names of the western world and how the growing market of copycat products is helping to reinforce these global brands.
On one wet and rainy Sunday afternoon in Beijing last month, I decided to go and try to pick up

Buying a House

Mark Hedley this week realises that listening to and understanding customers’ needs is always key to making a successful sale.
The last few weeks of my life have been dominated by what has to be one of the most stress-inducing experiences one can have in life – buying a house. Having lived in

The Lessons to be Learned from Eyjafjallajökull

In his first Thursday Night Insight, Mark Hedley recalls his recent volcanic ash predicament, explaining how companies can very easily turn difficult situations to their long-term advantage.
It would be no exaggeration to say that I have appalling luck when it comes to air travel. Along with thousands of others, I

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