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Mark Hedley

Chinese Companies Inching Into Europe

Mark Hedley this week looks at the news of Saab’s acquisition by Chinese-Japanese

The Art of Employee Engagement in China

This week, Mark Hedley takes a timely look at the issue of employee

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in

Getting The Most Out Of Product Development Research

Mark Hedley this week considers the subject of how to approach product development research

Bring Me Sunshine

Ever the researcher, Mark Hedley this week ponders how easy and practical it

Entering Chinese Business To Business Markets

The opportunities presented by the Chinese market are becoming increasingly difficult for Western businesses

Anyone For A Bucksstar Coffee?

On his latest trip to China Mark Hedley discusses the impact of the brand

Buying a House

Mark Hedley this week realises that listening to and understanding customers’ needs is always

The Lessons to be Learned from Eyjafjallajökull

In his first Thursday Night Insight, Mark Hedley recalls his recent volcanic ash

Our industry expertise

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel

The clarity of the presentations is excellent and the data mining available to the team through the IMPSAT tool is highly rated.

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