Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed that one factor in particular may be the key to higher customer satisfaction. That factor is consistency.
It is widely known that a customer’s journey involves many different touchpoints, and creating a consistent experience throughout this journey has a larger
Surveying your customers is important. It allows you to start to understand what your customers are thinking and how they are feeling, and, armed with this knowledge, you can set out to try and improve your customer offering and therefore customer satisfaction and loyalty.
However, it’s important to remember that survey scores themselves
It’s day seven of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can maximise engagement from your staff! To read yesterday’s top tip, click here: Top Tip 6.
Top Tip 7: Maximise engagement from your staff
Customer loyalty starts from within
It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can build long-lasting customer loyalty! To read yesterday’s top tip, click here: Top Tip 5.
Top Tip 6: Use your insight to build long-lasting customer loyalty
Make sure the
In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs are not necessarily loyal. Although it is relatively easy to reward the advocates of a brand, the big challenge comes with addressing the detractors, especially before they can cause damage.
On a flight to Chicago last week, a colleague
The more forward thinking businesses out there realise that in times such as these that you have to be strong for your staff and carry them with you and they, in turn, will support you.
In order to build loyalty and engage your workforce, follow these 5 steps that are most closely correlated
Paul Hague this week advocates a simple, new metric to measure value.
In less than 10 years, the NPS or Net Promoter Score has become familiar jargon in business boardrooms. It is a single metric, a golf handicap score, that leaders can easily understand and which they can use to ruthlessly
In this week’s Thursday Night Insight, Julia Cupman draws the link between the simple act of apologizing, and increasing customer loyalty.
Have you ever been upset or angry by the words or actions of someone, but been ready to forgive and forget if only they could say sorry? As Elton John has sung
This week Matthew Harrison thinks back to the nerve-racking day his wife gave birth, and reflects on what this tells us about the different ways in which we measure customer needs
We headed down a tree-lined avenue and arrived at the hospital, an imposing building in an aspirational Connecticut suburb. A team of
Tesco says its customers’ loyalty helped boost sales and profit during the first half of the year as the business benefits from “tailwinds of recovery”
The supermarket chain recorded a 5.9% rise in sales to £21.8bn in the UK and 5% profit increase to £1,2bn for the six months ending 28th August.