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Kyle Cockett

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It

Annual fundraising target achieved in just six months

B2B International, which has chosen Manchester’s The Christie as its nominated charity of

The Future For Facebook

Following the recent stock market floatation of Facebook, Kyle Cockett this week discusses

Small World Big Data

This week, Kyle Cockett takes a look at the growing trend of ‘big

Using Behavioural Economics Wisely

Kyle Cockett this week considers the growing popularity of behavioural economics in the research

Life Is A Numbers Game

In his first Thursday Night Insight, Kyle Cockett examines the dangers of taking statistics

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