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Julia Cupman

Q&A With Southwest Airlines

 

“Research is no longer a nice-to-have;

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction

In Search Of Business Excellence

Julia Cupman this week discusses how to drive excellence in companies.
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The New Metric For Judging A Company’s Success

During a recent global branding study for PPG Industries Inc., B2B International developed a

The Hardest Word

In this week’s Thursday Night Insight, Julia Cupman draws the link between the simple

Innovation Is The Key To Business Survival

Every company needs to innovate to survive. This means constantly enhancing existing products

The Fruits of Apple’s Success

In this week’s Thursday Night Insight, Julia Cupman takes a brief look at Apple

Language Without Words

In this week’s Thursday Night Insight, Julia Cupman considers a language without words that

Words Apart

In this week’s Thursday Night Insight, Julia Cupman explores the importance of language

Our industry expertise

B2B International showed their customer satisfaction expertise in helping us identify and make improvements across our business.

Artex

The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.

E-ON