Home > Archive by category "Interviews"

Interviews

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries
PPG Industries, the multi-billion

Is the Demise of the Telephone Survey an Opportunity or a Threat to the Market Research Industry?

“Telephone survey response rates have slumped to 9%, down from 25% a decade

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

Never Underestimate Intelligence

New York’s Westchester County Business Journal, in its weekly business advice column, has

Our industry expertise

The quality of work throughout the process was outstanding. My expectations have been exceeded on each of the projects I have worked on with B2B International.

Henkel

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools