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Interviews

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries
PPG Industries, the multi-billion

Is the Demise of the Telephone Survey an Opportunity or a Threat to the Market Research Industry?

“Telephone survey response rates have slumped to 9%, down from 25% a decade

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

Never Underestimate Intelligence

New York’s Westchester County Business Journal, in its weekly business advice column, has

Our industry expertise

We achieved considerable added value from the perspectives provided on both the findings and their implications which we wouldn't have if we had limited their access to understanding our business needs.

MasterCard

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel