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Interviews

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting the most out of your market research interviewers will set the tone for the rest of the project, and help to minimise any potential problems further down the line. Key to this is making sure the interviewers are fully briefed

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries
PPG Industries, the multi-billion dollar supplier of paints, coatings, chemicals, glass, fiber glass, and optical products, recently commissioned global branding research with B2B International. Pat Kenny, Vice President, Corporate Marketing at PPG Industries, shares his thoughts on market research and branding.
What is your

Is the Demise of the Telephone Survey an Opportunity or a Threat to the Market Research Industry?

“Telephone survey response rates have slumped to 9%, down from 25% a decade ago” screamed the headlines.
Interesting, we thought. We must read on…
Figure 1

You’ll see from Figure 1 that it’s not simply a case of survey response rates dropping over the past 15 years; contact rates and cooperation

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how a good questionnaire can be the first step in achieving satisfied – or, even better, delighted – customers.

As I sat at Heathrow Airport on Monday evening waiting for a connecting flight to Athens, I was confronted by a

Never Underestimate Intelligence

New York’s Westchester County Business Journal, in its weekly business advice column, has just run an article entitled ‘keeping abreast of the competition’.  For us, as market research and competitive intelligence experts, we can never read enough articles that encourage organizations large and small to recognize the importance of quality,

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Testimonials

More than any other asset you and your team offered, your attentiveness and responsiveness provided a feeling that our business success was as important to you, as it is to us.

GlobalSpec

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

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