Home > Archive by category "Information Technology"

Information Technology

Companies increasingly lack the resources needed to implement IT security policies

A recent study by B2B International has revealed the extent to which companies believe they do not have the necessary resources to successfully implement IT security policies, and the financial implications of dealing with IT security threats.
In April 2013, B2B International carried out the Global Corporate IT Security Risks 2013 survey

Employees increasingly responsible for incidents of data theft and loss

A recent study by B2B International and Kaspersky Lab has revealed that employee error is a major cause of internal IT security incidents leading to data theft and loss. The Global Corporate IT Security Risks 2013 survey identified the extent to which employees are to blame for these leaks, highlighting the dangers of

Apple Is UK’s Coolest Brand

The annual CoolBrands list of – you guessed it – Britain’s coolest brands has been released, and is topped by technology behemoth Apple. The company takes the top spot after rising from second place last year. Last year’s winner, Aston Martin, dropped to third in this 2012 survey. Second

Beware, Your Business Is At Risk!

Recent research by B2B International for Kaspersky Lab shows that protecting against cyber-threats is one of the most important tasks facing all types of businesses (SMEs and Enterprise). Viruses, spam, software vulnerabilities and careless handling of confidential information are just some of the problems faced by IT professionals on a regular basis.

Online On The Up

Yet more statistics that point to the ever growing importance of the internet for marketers:
A new report released by eMarketer reveals online advertising spend will grow by as much as 13.9% this year, to reach a record $25.8 billion. This double-digit trend is expected to continue until at least 2014,

Record High for U.S. Internet Marketing

Yet more indication that the internet is the future for much of our marketing spend: in the first quarter of 2010, internet advertising revenues in the United States reached $5.9 billion, a 7.5% year-on-year increase.
The new figures, from the Interactive Advertising Bureau and PricewaterhouseCoopers, show the highest ever first-quarter revenue levels for

Business Superbrands

 According to the latest annual Business Superbrands Top 500 survey, Microsoft has risen three places in the rankings to take this year’s top spot, knocking I.T. rival Google down to number 5 in the process.
The survey, compiled by The Centre for Brand Analysis (TCBA), takes an initial list of 1,200 brands, of

Our Industry Expertise


The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.