Archive for the ‘Information Technology’ Category
The annual CoolBrands list of – you guessed it – Britain’s coolest brands has been released, and is topped by technology behemoth Apple. The company takes the top spot after rising from second place last year. Last year’s winner, Aston Martin, dropped to third in this 2012 survey. Second spot was claimed by YouTube, Google’s video streaming site. Google itself came in fifth, just behind microblogging site Twitter, meaning, perhaps unsurprisingly, there’s a definite ‘technology’ bent to the list.
Stephen Cheliotis, chairman of the CoolBrands expert council, commented: “It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brands to free or more affordable brands that provide us with pleasure. The presence of the online brands like BBC iPlayer, Twitter, YouTube and Skype are a great case in point.
Cheliotis went on to point out the distinct global – rather than British – feel to the list: “As we have seen over the last five years, the bulk of the top 20 is dominated by international brands, which is very sad for UK plc. Despite Team GB’s success [in the Olympics] it remains unlikely that next year’s top 20 will see any change in that pattern. It will be interesting to see next year if the luxury brands fight back or whether the list continues to feature so many online brands together with the tech giants.”
The full top 20 CoolBrands are:
Recent research by B2B International for Kaspersky Lab shows that protecting against cyber-threats is one of the most important tasks facing all types of businesses (SMEs and Enterprise). Viruses, spam, software vulnerabilities and careless handling of confidential information are just some of the problems faced by IT professionals on a regular basis. A growing problem that was more evident in 2012 is the management of employees accessing the corporate IT infrastructure with their personal mobile devices.
In terms of actions that companies can take, increasing the level of computer literacy among staff is an essential along with making sure top management are fully aware of the potential consequences of cyber-threats. Currently only half of the experts in the 2012 survey feel their company is ready to face today’s cyber-threats.
To read the report in more detail please visit:
About the research:
In 2011 Kaspersky Lab, in partnership with B2B International, carried out a survey covering IT professionals working for large and medium-sized businesses. The aim of the survey was to find out what IT specialists thought of corporate security solutions, to ascertain their level of knowledge about current threats, the sort of problems they most often face, their ability to evaluate the risks associated with cyber-threats, etc. A year later, the two companies conducted a similar survey expanding the geography and the number of respondents. This gave us the opportunity not only to assess the situation in the sphere of corporate security in 2012 but also to compare the results with those obtained the previous year and to note the main trends.
About Kaspersky Lab:
Kaspersky Lab is a leading developer of secure content and threat management solutions and was recently named
Yet more statistics that point to the ever growing importance of the internet for marketers:
A new report released by eMarketer reveals online advertising spend will grow by as much as 13.9% this year, to reach a record $25.8 billion. This double-digit trend is expected to continue until at least 2014, by which time total spend will have broken the $40 billion barrier and online will have become the most important advertising medium.
Standard & Poor’s Financial Services also predicts strong – albeit slightly reduced – growth, estimating that US online advertising revenue will rise by 10% this year.
Yet more indication that the internet is the future for much of our marketing spend: in the first quarter of 2010, internet advertising revenues in the United States reached $5.9 billion, a 7.5% year-on-year increase.
The new figures, from the Interactive Advertising Bureau and PricewaterhouseCoopers, show the highest ever first-quarter revenue levels for the online media industry, indicating that interactive advertising campaigns continue to prove their value and effectiveness – or at the very least their measurability.
These figures seem to tie in with recent Bellwether Report statistics, showing that UK digital budgets were revised upwards in the first quarter of 2010 for the third quarter in succession, with digital the fastest growing of all advertising mediums.
Meanwhile, eMarketer has revised upward to 10.8% (from 5.5% in December) its forecast for US internet advertising spend this year compared with 2009. It predicts that internet ad spending will total $25.1 billion in 2010, after declining 3.4% last year. In more specific terms, search spending is expected to increase 15.7%, banner ad spending 8.2%, and video spending a massive 48.1%.
The survey, compiled by The Centre for Brand Analysis (TCBA), takes an initial list of 1,200 brands, of which 500 are shortlisted by a panel of 25 branding and marketing experts. More than 1,700 business professionals then rate each of the 500 shortlisted brands before results are combined and a final ranking is assigned.
Rolls-Royce maintained its second place ranking, and Blackberry (42nd place in 2009) and Virgin Atlantic were strong climbers to complete the top 5 Superbrands this year.
Hotel chain Premier Inn was the biggest grower overall, moving up from number 437 to 240. Insurance company Aviva also rose impressively, from 315 to 144.
The full Top Ten is shown below: