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Industry News

Virtual Reality

OK – so you might not be all that surprised when a company that organizes virtual events releases figures announcing that 60% of U.S. marketers plan to increase their spending on…you guessed it – virtual events. But it’s certainly hard to deny the increasing importance and influence that technology has on the way

Engaging With Your Staff

The Sunday Times best small companies to work for list has this week been published and yet again, even in these trying times, small companies show that even with recent job losses and pay cuts/freezes, employee engagement is key to a profitable future. The survey findings also show many similarities to

The Growth of Global B2B Spending

Visa Inc. has just released its annual global Commercial Consumption Expenditure (CCE) index, which is recognized as an industry benchmark for measuring commercial spending globally.
This year’s index estimates that global commercial spending grew to $90.2 trillion in 2008 – up 11% from 2007’s CCE index.
According to the survey, the fastest-growing area

UK Research Industry Holds Up

Hot on the heels of the ESOMAR Global Market Research report, the Market Research Society’s most recent survey of the profession reveals that the UK industry fared comparatively well in 2008. However, 2009 has brought its own challenges that may compromise industry growth this year.
In the face of

Marketer survey offers New Year cheer for MR

Market research remains on the agenda
There’s no doubting that times are tough for many companies right now. So it’s pleasing for us to note that marketers are continuing to recognize the value of market research in helping their organizations to not only survive, but thrive.
A survey by Anderson Analytics of

The Challenge of REACH

In his first Thursday Night Insight post, research executive Russell Clarke assesses the challenges brought about by the new REACH legislation.
In business-to-business market research, we need to have a thorough understanding of the challenges that are faced by our clients and their respective industries. Being profitable, building customer relationships

The Definition of Marketing

Anybody that has studied any aspect of marketing in even the slightest depth will know that there are numerous definitions of what the discipline precisely is, all of them subtly different.
Did you know that the American Marketing Association, one of the best-known marketing bodies in the world, revisits the definition

Future Developments in the Market Research Industry

Anticipating future trends and industry developments is knowledge that is key to the growth of any business, and market research companies are no exception. Therefore it’s always interesting to hear the thoughts of those at the forefront of research for some of the world’s biggest brands.
When asked how they saw market

The Market Research Industry in India – Part I

As Asia’s third-largest economy and with consistent annual growth of around 9-10% expected for the near future, India is undeniably an emerging force on the world business stage.
As both local and international companies look to reap the rewards of this burgeoning market, effective research will become an ever-more crucial tool for organisations

Market Research in the Virtual World

Team playing, social networking, interactive virtual worlds and now…the avatar.
There is a sub-culture which is becoming main stream. A segment of the population who are currently spending as much time living in the virtual world as they previously did watching TV.
It starts with video games. They are becoming so realistic that they

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